Kick-off
Set off all-guns-blazing, investing heavily in systems and platforms.
As an industry-leading B2B publisher and content marketing specialist, we bridge the language barrier so your target audience can really understand who you are, what you offer, why it’s cool, and why you’re different from your competition.
We know how to create content that stands out and engages your target audiences.
If you need help planning, positioning and communicating your value, we can help there, too.
We also have an unrivalled distribution channel, which means your key messages can actually reach and impact key stakeholders.
Whether you’re in marketing, sales, AR, IR, PR or an executive leading a large telco account, we can help you achieve strategic relevancy with your customer.
1. Click with your target audience.
2. Drive customer relevancy.
3. Tell your stories.
Using content for marketing is incredibly powerful, but there is a steep and expensive learning curve when doing everything internally or managing multiple traditional agencies, pressuring critical resources.
The classic scenario with content marketing and ABM is:
Set off all-guns-blazing, investing heavily in systems and platforms.
Make a promising, hard-won start
Realisation that it’s a challenge to sustain, with the production effort getting ‘tired’ and fading.
You can only do so much with limited resources (after all, you’re not a ‘publisher’)
You’re hopefully doing ‘OK’, but you could be doing much better; you’re sold on content and ABM as the answer to your marketing challenges, but also very aware that you need help to make it really work…
To achieve ongoing impact and success, your content must deliver value to your target audience, as well as stand out and displace the competition to win mindshare.
This is what we do for B2B marketers focused on top customers and strategic market segments.
Looking for insight and thought-leadership content, such as case studies, major articles/posts, CxO interviews, downloads?
Need multiple, granular, interrelated content, e.g. for your website, blog, social campaign and demand-gen elements?
You want to be hands-on but need help to enhance, polish and finalise your content, such as bringing new strategy and propositions to life
You provide initial content inputs, and we’ll enhance, articleise, customerise, etc.
Tap into our TelcoTitans.com content and Telcowatch publications for ready-made, proven high-quality content
Helping you with content and major customer ABM strategy and planning, including audits, workshops, team meetings, etc.
Looking for a reliable, delegated supply of top-quality content that hits the mark every time?
Content for your newsletters and portals; outsourcing keeps the emphasis on the audience
Looking for a way to really stand out with your target audience? Work with us to create a content destination that makes you synonymous with your strategic area
Leftfield: we can cover you; done well, this creates compelling content for internal and external audiences
This can be your event, or a third-party you’d like to be associated with; either way, the opportunity is to take the highlights of the event to people who weren’t there, giving you long-tail event RoI
We also offer another key ingredient in the only real distribution channel into top telcos, to ensure your message actually reaches and impacts the intended recipients
With enterprise and technology suppliers to telcos, it is not unusual to see the Pareto Principle in action.
This can see 80% of sales coming from 20% of customers, and it can be as pronounced as 50%-plus from just a handful.
This makes top customers massively important, with the very largest capable individually of ‘moving the dial’ for a quarter or the year, and underpinning the long-term.
So, why not focus on the customers that pay your bills? Not least because it is easier to grow an existing customer than acquire a new one.
We focus on your elite customers and can help:
Often, telcos don’t even know who you are, or you’re ‘pigeon holed’ for what you made famous in the past (i.e. what you used to do), and trying to change that perception is a massive challenge.
Maybe you’ve worked out that your biggest opportunity is tapping into the telco’s own wider ecosystem, i.e. their enterprise and partner challenges.
Or you now have a very different positioning and portfolio, or have remade yourself through acquisitions.
Even if telcos know your brand, selling to them when they don’t ‘get’ what you do (or think you do something else) is hard, slow, and frustrating, and means you’re always swimming against the tide.
Get in touch now to learn more, and we can demonstrate the extraordinary growth we’ve helped deliver for others.