Often, telcos don’t even know who you are, or you’re ‘pigeon holed’ for what you made famous in the past (i.e. what you used to do), and trying to change that perception is a massive challenge.
Maybe you’ve worked out that your biggest opportunity is tapping into the telco’s own wider ecosystem, i.e. their enterprise and partner challenges.
Or you now have a very different positioning and portfolio, or have remade yourself through acquisitions.
Even if telcos know your brand, selling to them when they don’t ‘get’ what you do (or think you do something else) is hard, slow, and frustrating, and means you’re always swimming against the tide.
Get in touch now to learn more, and we can demonstrate the extraordinary growth we’ve helped deliver for others.