Trusted
Just some of our clients
What our clients say
We are the industry leading authority on Vodafone, Deutsche Telekom, Telefónica and BT.
Our TelcoTitans publications have been well received for the last 15 years across internal Telco audiences.
We are trusted and relied upon for our insight for key influencers and decision-makers deciding the future of the big four, with an engaged audience of thousands.
Here’s what just some of our clients say about us:
Need more? There’s plenty of testimonials for you below.
Whether you’re a new telco supplier looking to to break in or expand your reach, or an established supplier with ambition to sell more into one of the big four, we’ve been helping the hungriest suppliers to tell their story inside telco, reach influencers and start conversations with the individuals which matter to grow their accounts for over 10 years.
Just some of our plaudits are below:
Case study: Dell EMC
Problem: Customer Perception & Repositioning
Solution: Account-Based Marketing inside the telco customer (260% growth in 5 years)
“You’re EMC… you’re the Storage Guys… you just do storage”
EMC came to us because they were having a problem engaging with and having the right conversations inside a Tier-1 Telco.
As a not insignificant vendor, they’d ‘get the meetings’, but, in these meetings, the people just couldn’t get beyond what made EMC famous: storage — “You’re the Storage guys and we buy storage from you”.
Telco clients didn’t appreciate the much wider and ongoing expansion of EMC’s portfolio and offered through a federation of acquired organisations, including backup and recovery, cloud infrastructure, big data analytics, and security.
We partnered the telco team at EMC for 5 years to help shift perceptions inside key telcos.
The primary telco customer account that we worked with grew its revenue by over 260% in this 5 year period and cemented a position as leader in the IT category.
Case study: Sun (Oracle)
Challenge: Low engagement & Traffic
Solution: Relevant, engaging, quality content
Feed the Machine with quality content and the traffic comes
In 2007, Sun Microsystems’ Vodafone Global Customer team wanted to demonstrate ‘customer intimacy’ with Vodafone.
They built sunandvodafone.com, a (very) expensive bespoke customer portal to house their global framework details and pricing, arrangements, team members’ contact details, etc.
The idea was to demonstrate how committed they were to Vodafone, which makes sense for a $300m-value customer account.
The problem was that Vodafone people rarely visited the portal.
We licenced our Vodafone-specific content, and worked with their account marketing team to integrate this with their portal and customer communications, and, guess what… traffic spiked and engagement rocketed.
[Sun was acquired by Oracle in 2010.]
Case study: Real thought leadership
Challenge: Strategy in motion
Solution: Converting Learning & Insights into ABM
Targeted Content to Educate and Engage Key Stakeholders
Internal as well as external
We were asked to provide insight and support around what was happening and who was doing what in cloud, and feed this into the client’s overall strategy and development for its biggest service provider customers.
‘Cloud’ had only just started to become the umbrella term, and even pioneers were still ‘working it out’ and winging it. At the time, the client wasn’t even clear to how to position themselves or present their propositions.
We started producing ‘Watch’ content on cloud for them, researching and analysing everything happening around the world, including poorly-covered geographies (and languages) where plenty of the most interesting stuff happens. We turned this into regular digital outputs, including monthly reports, which were deployed as collateral to engage:
- The champions, decision-makers and sponsors of cloud deployments and infrastructure purchases inside major telco and other service provider customers, i.e. Account-Based Marketing.
- The client’s own internal teams, by providing cloud market competitive and landscape intelligence and insight, so they ‘knew their stuff better than the competition’.
- The client’s board and others, to educate and assist the people formulating global strategy, planning, and major investment (incl. M&A).
This was fantastic showcase content: engaging, standout, relevant and laser-targeted.
Today, with a programme like this, we’ll also spin up an online web property to provide a destination and hub, along with carrying out the research and content production. this provides clients with a turnkey solution to achieve subject-matter authority that sucks in (and maintains interest of) the target audience.
Case study
Challenge: Maximise event attendance and RoI
Solution: Event promotion and Special Report coverage
Event Coverage:
Juniper Network’s BT Innovation Day
Our role
- Advertise and promote event to BT people, to help generate awareness and drive attendance inside BT.
- Event attendance, covering all keynotes, interviewing key stakeholders from Juniper and BT, and capturing the themes and essence of the day with in-depth coverage of the event.
Client value
- Marketers receive a plethora of material to roll out and reuse over time, greatly extending the reach and lifecycle of the event.
- Sales teams provided with welcome opening to invite, follow-up and talk to their key contacts.
All in all, an excellent way to greatly extend RoI, reach and impact from organising an event.