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Telefonica Report — December 2008


The Telefónica Report

Strategy and Outlook 2008-11

All the knowledge, strategy and insight you need in order to build and maintain an understanding of the increasingly complex Telefónica Group operations, whether as an individual, a team, or business.

This is an essential guide for any stakeholders and their teams who are looking to enhance strategic plans, drive sales revenues, and build new and established engagements across Telefónica Group.

  • To be published December 2008.
  • Over 250 pages.
  • This report has been carefully crafted to provide impact, insight and value, and is designed to serve both as an invaluable reference and primer.
  • Produced by a team including six analysts who together boast extensive and senior-level experience of telecoms industry and financial analysis, due diligence, multinational corporateintelligence, and qualitative and quantitative research.
  • Features include exclusive interviews with vendors and other stakeholders, and the Report exploits the unique and comprehensive news analysis of the publisher’s complementary Telefónicawatch ongoing report service.
  • Discounts available to Telefónicawatch customers who pre-order, and to new customer who purchase with Telefónicawatch or another service.

Know Telefónica

1.) Executive Summary

A useable and practical overview of the activities and performance of Telefónica Group, providing a powerful understanding of the group drawing from the unparalleled analysis and research within the Telefónica Report

2.) Telefónica Group overview

A comprehensive introduction to this rising global Top-Five telco, this chapter is an essential overview of the business, including corporate structure and key activities, and provides insight into the huge scale and scope of this multinational business.

3.) Telefónica Group Map

A vital guide to navigating the Telefónica Group, this section goes into detail to provide the information needed to traverse the intricacies of the group. As well as providing analysis of Group-level operational statistics and summaries of worldwide networks and services, it also features biographies of the senior players at board level and identifies critical and rising executives in key areas of the global business.

4.) Group Financial Performance

A five-year summary of the financial performance of the Telefónica Group, and the important headline numbers demonstrating current trends. The Group’s existing financial forecasts are reported and considered, and the views of the financial and industry analyst communities are captured.

5.) Telefónica España Divisional Map

This chapter provides an introduction to Telefónica’s operations in its home market of Spain, where it is both maintaining growth ambitions and consolidating and streamlining wireline and wireless operations. Including operational statistics, KPIs and analysis at divisional level, and a review of the challenges specific to this market. The Group’s strategy for the division is also outlined in detail, and considered in depth.

6.) Telefónica Latinoamérica Divisional Map

Telefónica’s growth engine in Latin America is considered in this chapter, and country profiles of Telefónica’s operations across the continent offer a quick route to grasping the extent of Telefónica’s South American business, which is now its largest division in terms of both revenue and capital investment. Includes operational statistics, KPIs and analysis at divisional level and a review of the challenges specific to this market. The Group’s strategy for the region is also outlined in detail and considered in depth.

7.) Telefónica Europe (O2) Divisional Map

Covering Telefónica operations in Europe, including O2 and other European business units outside Spain, this chapter provides details on business in this mature, highly competitive, and also innovative line of business. Country profiles offer detail on Telefónica’s presence in Germany, the UK and Ireland, and Eastern Europe. Includes operational statistics, KPIs and analysis at divisional level and a review of the challenges specific to this market. The Group’s strategy for the region is also outlined in detail and considered in depth.

8.) Associates and Investments Map

An overview and guide to Telefónica’s strategic interests, including China Unicom (Netcom), Portugal Telecom, and Telecom Italia. The chapter details Telefónica’s involvement with its associates and considers the influence, strategy, and commercial partnerships that exist globally between Telefónica and its partners.

9.) Telefónica Vendor Map

An overview of some of Telefónica’s key commercial relationships. Provides details of major deals and partnerships, and profiles major and established Telefónica partners and their relationship with the Group. This section also looks closely at emerging businesses that are growing their engagements with the Spanish telco around the world.

10.) Appendices

An essential repository of historical, financial, and practical information about Telefónica.

Understand Telefónica

Group Strategy

An analysis and review of Telefónica’s strategy as a Group, considering its prospects for organic growth, its success at integrating acquisitions and the prospects for further expansion and investment building. The potential pitfalls for Telefónica as it tries to execute its plans will also be considered.

SWOT Analysis

A look at Telefónica Group on a global scale, considering its prospects and performance in a traditional SWOT format.

KnowTelefónica Competitor Analysis

A unique view putting Telefónica’s performance in the context of its major rivals, comparing the performance of Telefónica, America Móvil (Claro), Deutsche Telekom (T-Mobile), France Télécom (Orange), and Vodafone, to provide a KnowTelefonica rating of the strongest performing market player.

Hot Topics – the Future Outlook for Telefónica

Case studies with input from major vendors and thought-leaders in the field, this chapter discusses and analyses Telefónica’s strategy and prospects in strategic growth segments, such as FMC/multiplay, IPTV/pay-TV, mobile broadband, and mobile commerce.

Pricing

  • PERSONAL,
    – Hardcopy, 1-User: UKP £1,490 / c. €2,000
  • WORKGROUP,
    – Electronic (Adobe Acrobat PDF), up to 7-users: UKP £2,490 / c. €3,200
  • ENTERPRISE,
    – Library/Corporate/Unrestricted, electronic (Adobe Acrobat PDF), internal usage: UKP £3,490 / c. €4,500

Discounts

Discounts available when:

Next step

For further information or to confirm an order, please contact Tim Lamb by:

  • Emailing tim.lamb@marketmettle.com
  • Telephoning +44 (0)20-7083-0053.
  • Faxing +44(0)20-7083-0056.