Telefónicawatch

What is it?

A monthly, comprehensive insight report service delivered to licensed users, giving a detailed account on what is happening across the whole of Telefónica Group, covering all of its international operating units, and monitoring its strategic investments and associates.

Telefónicawatch gives users:

Comprehensive and unparalleled English-language reporting on Telefónica across its domestic Spanish, competitive European (O2), and strategically-vital Latin American divisions.
An impartial perspective — the facts, context, and analysis; uninfluenced by PR spin or media preconception.
Knowledge and insight — highlighting opportunities for suppliers.
Expert opinion — the core team (research analysts, reporters, and editors) monitor Telefónica daily and have been providing subscribers with actionable information for five years, so their knowledge and understanding is immense.

Click here to see sample content, including issue Snapshots, Executive Briefs, and Extracts.

Who uses it?

Telefónicawatch is essential reading for people, teams and organisations looking to create, develop, and extend long‑term business relationships with clients across Telefónica.

The service is popular with:

Users within Telefónica and O2 — right up to senior management levels.
Telefónica’s top, established suppliers in Spain, Europe, and Latin America.
Ambitious, next-generation suppliers.
Organisations and Account Directors looking to open and build relationships with the Spanish giant, who are aware that the sales cycles takes time, investment, and repeated contact — both to achieve the initial key relationship and to extend this across multiple OpCos, etc.
Strategists and analysts seeking to understand the full picture across Telefónica’s three very different and geographically-dispersed divisions, particularly the Latin American growth engine.

Telefónicawatch clients can be found within major players in the following segments:

Smartphone manufacturers.
Network equipment providers.
Value-added services players.
IT and IS suppliers.
OSS/BSS vendors.
Professional services firms.
Marketing agencies.
Investment banks.

10 reasons to sign up and start using Telefónicawatch now

Nurturing a key account – Telefónicawatch is a must-have service to win and nurture Telefónica as a valuable ongoing customer, both to help you to maintain existing business and build the account.
Supporting your account team – leverage the expertise and insight of our dedicated researchers, analysts and editors, to access an authoritative knowledge base that would take hundreds of days of valuable team resource each year to attempt to match. Many subscribers value Telefónicawatch as a briefing document for their senior executive stakeholders, thanks to it is unique, thorough, and concise Executive Brief.
Inside track – we find things that you’ll miss, present an expert view, and discover information not widely communicated even within Telefónica itself. This is often material your contacts, network, and rivals won’t always be seeing. The value is reinforced by the popularity of Telefónicawatch within Telefónica itself.
Contacts and Leads — use Telefónicawatch to keep an eye on people movements, learn about the people behind initiatives, track contracts, and monitor new ventures. This key information is not communicated remotely near as comprehensively in any other source, and we are unique in presenting the bigger picture of the Group.
Defend your account — competition to supply Telefónica is rife, and developing business with the Group and its ecosystem of OpCos and Associates is a long‑term investment of time and resource. Take advantage of Telefónicawatch to ensure that you and your physical and virtual teams are fully versed to protect the hard work and money being invested.
Sell more to Telefónica — ensure new opportunities aren’t missed. Maximise your account knowledge (with minimum time and effort expended), to support your engagements and deliver on both potential and aspirations across the account.
Widen and deepen your roots across Telefónica — action the leads, insight, and knowledge of opportunities that Telefónicawatch delivers each month, to ensure awareness and understanding of who the decision-makers, influencers, and people-of-tomorrow are, and identify with whom you need to connect and nurture relationships with. Be prepared for sudden reorganisations that can disrupt your hard work and established networks, and be well-placed to act when changes present new opportunities.
Creative cross- and up-selling — maintain a regular and reliably-updated, holistic view of Telefónica, enabling you to learn and predict organisational behaviour, and anticipate openings and changes where Telefónica evidently has needs and faces challenges.
Stand out from the crowd — take advantage of the knowledge captured by Telefónicawatch to differentiate and enhance your positioning. Develop a depth of knowledge that permeates every element of your propositions, to demonstrate to Telefónica a true and proactive understanding of their requirements and corporate ethos.
A perfect (strategic) archive for your major account— step back and use the archive to validate your own knowledge and use this resource to help feed and build strategic account plans and briefings. As new opportunities arise, take advantage of the scope of the Telefónicawatch back catalogue to take lessons from the past and test assumptions.