Vodafone corporate organisation update — Q3/Q4 2009
28 October 2009
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Extract from Vodafonewatch, issue 2009.10. Click through for: the Executive Brief from this month’s report; the Issue Snapshot; or to contact us for more information about the full 70 page issue, this industry standard monthly report service, and ongoing subscription access.
Vodafonewatch has updated the Vodafone Group organisational chart it maintains (see chart below) and is in the process of enhancing.
Graphic: Vodafone Group corporate organisational chart, October 2009
Key changes from the previous published orgchart include:
- Terry Kramer has swapped his Group Strategy & Business Improvement remit for the Vice-President, Americas mantle, with his previous responsibilities no longer designated a top-level corporate function.
- The Group Human Resources (HR), Marketing and Technology functions now report directly to Vittorio Colao, the Group’s Chief Executive — previously, HR was under Kramer’s wing, while the other two functions were assigned to Michel Combes, the Europe Region Chief Executive. While this development could be seen as yet further consolidation of power by Colao, it might also highlight the importance of Marketing and Technology to several strategic priorities — Total Communications (convergence), mobile data (Mobile Plus), and cost control (and efficiency). It also seems to make even more personal Colao’s recent plaintive cry that Vodafone is not crimping investment on customer acquisition and new technologies (i.e. the future) as part of his enthusiastic and seemingly accelerating cost-cutting efforts.
- Wendy Becker (ex-Carphone Warehouse/TalkTalk) and Ronald Schellekens (Royal Dutch Shell) are visible in their relatively recent appointments as Group Chief Marketing Officer and Group HR Director, respectively.
- Although not explicit on the chart, Chief Technology Officer Steve Pusey is now an executive representative on the Group’s board of directors, where his responsibilities encompass supply chain, as well as technology. However, neither of the emerging markets regional heads, Morten Lundal and Nick Read, has shown up on the board, yet.
A number of operating companies (OpCo) have seen new Chief Executives appointed since the last version of the orgchart was published in Vodafonewatch, including:
- Australia – Nigel Dews, imported from 3 Australia as part of the local OpCos’ merger.
- Egypt – Hatem Dowidar, who swapped roles with Richard Daly, who now oversees the Partner Markets‘ strategic initiative.
- Ghana – David Venn, poached from Zain Zambia.
- India – Marten Pieters, another Zain veteran and an ex-Millicom director (where, incidentally, he seems to have been replaced by Vodafone’s previous emerging markets supremo, Paul Donovan).
- The Netherlands – Jens Schulte-Bockum, previously head of Terminals.
- Qatar – Grahame Maher, a serial Vodafone OpCo chief exective, leading the startup.
- Turkey – Serpil Timuray, poached from Danone Turkey.
- New to the orgchart are Vodacom’s five southern African operating companies, which are now indirectly controlled by Vodafone, and where Lesotho recently gained a new head (Kennedy Malik Melamu).
Cenk Serdar (arriving from Turkcell’s pioneering mobile value-added services operations) gains an honourable presence on the orgchart, through Central Europe and Africa region’s Mobile Money initiative, which appears to be gearing up with M-PESA’s addition of international remittances at Kenya’s Safaricom and the anticipated imminent expansion in Egypt and elsewhere (see separate reports), and partnerships with Citibank and Western Union. This could see Vodafone burnishing its tarnished reputation as an m-money leader.
Other fairly recent changes in the next corporate tier, where Vodafonewatch is in the process of building out orgchart coverage, include:
- Peters Suh’s move to head the Joint Innovation Lab (he previously led Vodafone Ventures).
- Patrick Chomet taking the mantle at Terminals.
- David Wheldon adding a CEO hat to his Global Brand Director role (with the creation of the tax-efficient Vodafone Ireland Marketing Ltd unit).
Request orgchart copies direct, submit updates
Please contact us if you would like to be receiving copies of the orgchart direct, as it is updated (which happens more frequently than the orgcharts are published in Vodafonewatch reports). Also available are Wall Charts and other new formats and variations.
We are always grateful for updates, additions and corrections to the orgchart, as well as feedback and direction on how to best optimise it for you and your organisation.
Orgchart (and other) requests and input can be submitted to:
- Your usual contacts at Vodafonewatch and Market Mettle.
- info@marketmettle.com.
- Other channels, including those listed online at marketmettle.com/contact.
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Issue: 2009.10
Covering: late-September to late-October 2009
Published: October 2009
Next issue: November 2009
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