Chema Alonso, Chief Data Officer of Telefónica

With privacy and security assurances to the fore, Telefónica is commercialising its big data capabilities through a new specialised unit.

Telefónica took further steps to commercialise its big data capabilities with the launch of a new unit, LUCA, which draws existing Telefónica services into a unified portfolio.

Elena Gil, Global Business Intelligence and Big Data Director, will lead the new unit, reporting to Chema Alonso, the recently appointed Chief Data Officer (Telefónicawatch, #107).

The unit’s corporate client-focused portfolio covers a range of areas, including data management and business insight. LUCA is said to have evolved from internally-used systems that already formed a key element of the telco’s transformation towards becoming a “data-driven” digital entity. It was noted that LUCA will integrate third-party solutions into its catalogue.

The three main product lines at launch are:

  1. Business insights. Clients will be offered information and insight drawn from aggregated and anonymised data harvested by Telefónica. The existing Smart Steps product (Telefónicawatch, passim) will form part of this product line, with application in the public sector sphere particularly highlighted, covering areas such as traffic planning and public health crisis management.
  2. Analytical data consultancy. This consultancy service will be provided by Synergic Partners, which Telefónica acquired in late-2015 as part of a deal orchestrated by Gil (Telefónicawatch, #102). Synergic’s consultancy focus encompasses compliance and governance, customer insight, fraud prevention, and mergers and acquisitions.
  3. Big data-as-a-service. Cloud infrastructure services supporting clients extraction of intelligence from existing data.

While LUCA is the home of the services, offerings will be taken to market by OpCos and integrated into their local product portfolios.

Alonso’s ‘brand’ expected to provide security assurance

Chema Alonso’s history as a security advocate (he founded Telefónica’s ElevenPaths business – Telefónicawatch, #77) adds credibility to Telefónica’s claims that privacy, security, and transparency are its paramount concern when providing services built on the exploitation of big data.

Responsible data use was repeatedly stressed at the LUCA launch, with wider societal benefits also referenced by Alonso, as Telefónica hopes to persuade consumers and industry that the merits of big data can counterbalance widespread privacy concerns.

Telefónicawatch notes that Alonso was described as the head of the Telefónica unit in which LUCA operates, fuelling the suspicion that Alonso will increasingly be taking on the responsibilities of Chief Commercial Digital Officer. That post appears vacant, following the elevation of previous holder Eduardo Navarro to lead Telefónica|Vivo (see separate report).

Image: © Telefónica.

Table of Contents

Acquisitions and disposals
6 Telefónica cancels Telxius IPO at last minute
7 Subsea assets prompt murky valuation fears
7 Telefónica running out of options
8 O2 UK float still on the cards but up in the air
10 Telefónica cuts dividend to ease debt worries
10 Debt aside, Group performance continues steady progress
Legal and regulatory
11 Telefónica welcomes EC “Gigabit Society” push
11 Overdue ECC update underway
12 5G Action Plan
12 New goals set for broadband speeds, but goalposts will be moveable
12 Support for public Wi-Fi provision
13 EC foresees wider economic benefits
13 Telefónica and ETNO welcome plans, for now…
14 Roaming plans to be updated
14 Next steps and response
Cloud services
16 Overhauled VDC supports digital transformation
Suppliers
17 Telefónica picks ARRIS for set-top boxes
17 ARRIS partnership growing, with scope for more collaboration
19 Quantenna picked for STB wireless solutions
19 Quantenna providing Telefónica with next-generation home networks
20 Intraway to measure Telefónica Quality of Experience
20 QoS a priority for Telefónica and industry
21 Telefónica picks Juniper for global security
Telxius
22 Telxius signs tower deal with Euskaltel in Spain
Automotive
24 Telefónica backs European connected-car alliance EATA
24 Operator role in pre-deployment projects not clear
Big data
26 Telefónica consolidates big data play with LUCA
26 Alonso’s ‘brand’ expected to provide security assurance
Open Future
27 4iQ: Telefónica’s latest security investment
Television services
28 Telefónica TV content production quantified but scaled back?
Regional developments
30 Telefónica launches new cloud services with Huawei
30 Collaboration agreement quickly commercialised
31 Telefónica expands acens SaaS to LatAm
Argentina
32 Telefónica and Ericsson demo LTE-A
Brazil
34 Navarro replaces Genish as CEO of Telefónica Brasil
35 Navarro takes to the front line
35 News not welcomed by investors
36 Genish departs as marketing fraud controversy rumbles on
37 Telefónica ties with Vivendi for premium content
37 Vivendi and Telefónica cosy up
Chile
38 Telefónica and Subex win joint fraud solution award
Peru
39 Huawei supports Telefónica’s hybrid broadband network
40 Telefónica enables Caja Trujillo microfinancing
40 TGE also enabling remote access to state services
Germany
43 Cellwize flags Comarch collaboration on SON project
Spain
44 Telefónica accelerates fibre plans again
45 Telefónica pulls back from the brink
45 Symmetric speed increases
45 Movistar Fusión for business
46 Telefónica ends F1 row as Vodafone demands equality
46 Coimbra calls for fair technology access too
47 Telefónica builds Office-based secure email for lawyers
48 Telefónica opens Madrid Demonstration Centre
50 Telefónica loses roaming contract with Yoigo to Orange
50 Telefónica already braced for the end
UK
51 Telefónica UK affirms senior execs on Evans elevation
52 Telefónica renews Netcracker deal
52 Wayra UK partners GCHQ for startup accelerator
53 Telefónica UK reassures on Cornerstone commitment
54 Site acquisition still a major headache for JV

Index

Symbols

3GPP 24

A

Abertis Infraestructuras 44
Algar Telecom 34
AlienVault 27
Allianz SE 43
América Móvil 20
Anatel 34
Apple 47
Arqiva 54, 55
ARRIS 17, 19

B

Banco Bilbao Vizcaya Argentaria 6, 8
Bank of America Corp. 8
Barclaycard 51
Beachcroft 55
Blackrock 8
BMW 24
BNP Paribas 8
BQ 47
Bradesco 35

C

CaixaBank 8
Caja Trujillo 40
CBS 54
Cellwize 43
CK Hutchison 6, 8
Cluttons 55
CNMC 45, 46
Comarch 43
Commerzbank 43
Cyanogen OS 47

D

Daimler 24
Deutsche Telekom 24
Dell
EMC
– VMware 16

E

El Corte Inglés 54
Ericsson 24, 32
ETNO 13, 24
European Union 11, 12, 13, 14
BEREC 11
– EC 7, 11, 14, 24, 27
Euskaltel 22, 44

F

Facebook 35
Fidor Bank 44
Fitch, Inc 7

G

GCHQ 52
Goldman Sachs 6
Google 20, 47
Grupo Santander 44
GSM Association (GSMA) 24

H

Huawei 24, 30, 39
Hutchinson Engineering 55

I

Iberbanda 44
Intraway 20

J

Juniper Networks 21

L

La Liga 46

M

MasterCard 39, 44
Merrill Lynch 8
Microsoft 47
Millicom 20
Ministry of Defence 40, 52
MVNOs 14, 50

N

NEC 52
Netcracker 52
Netflix 20
Nokia 24
NovoPayment 39

O

Oi SA 34
Orange 44, 45, 47, 50
Spain 45, 47, 50

P

Pepephone 50

Q

Quantenna 19

R

Regions
APAC
China 39
– – Japan 44
EMEA
Europe 7, 8, 11, 12, 13, 14, 17, 24, 27, 37, 38, 39, 42, 51, 52, 53, 60
– – Germany 7, 43, 44
– – Italy 35
– – Spain 7, 10, 16, 17, 21, 22, 28, 31, 32, 35, 44, 45, 47, 48, 50, 53, 54
– – Sweden 50
– – UK 6, 8, 10, 51, 52, 53, 54
Latin America 17, 20, 29, 31, 32, 35, 37, 38, 39, 43, 52
Argentina 7, 16, 30, 31, 32, 43, 54
– – Brazil 7, 8, 10, 16, 20, 30, 31, 32, 34, 35, 37, 38, 52
– – Chile 7, 16, 30, 38, 43, 54
– – Colombia 16, 35, 38, 43, 54
– – Costa Rica 54
– – Ecuador 35, 43, 54
– – El Salvador 54
– – Guatemala 54
– – Mexico 16, 30, 31, 54
– – Nicaragua 54
– – Panama 54
– – Peru 7, 16, 30, 31, 32, 35, 39, 40, 43, 54
– – Uruguay 43, 54
– – Venezuela 31, 43
North America
USA 8, 16, 20, 30, 35, 54
Royal Bank of Scotland 8

S

Sercomtel 34
Société Générale 8
Sparhandy 43
Standard and Poor’s 7
Subex Ltd 38
Swisscom 38

T

Technologies
2G
GSM 24
4G
LTE 22, 24, 32, 43, 50, 53
– – LTE-A 32
5G 11, 12, 13, 24, 32
– Broadband 11, 12, 13, 17, 20, 21, 32, 37, 39, 45, 50
DOCSIS 3.1 39
– – Ethernet 21
Business/Operations Support Systems (BSS/OSS) 38, 52
– Cloud computing 7
– eHealth 27, 48
– high definition (HD) 17
– ICT 31
– Internet of Things 7, 11
– IP 20, 31, 39, 46, 52
– NGN 13
– OpenStack 30
– R&D 53
– SaaS (Software as a Service) 31
– SIM 14
– Smart City 48
– Smart metering 52
– SMS 14
– TV 17, 28, 31, 46, 54, 60
IPTV 17, 19, 46
WLAN
Wi-Fi 11, 12, 19, 45
Telefónica Group 5, 6, 7, 8, 10, 11, 13, 14, 16, 20, 24, 31, 32, 34, 35, 37, 53, 54
Associates and investments
4iQ 27
– – Cyanogen 47
– – Iberbanda 44
– – Quantenna 19
Digital services
ElevenPaths 26, 27
– – Open Future 27, 32, 52, 53
– – OTT 11, 17, 20
– – Quantenna Communications 19
– – Smart Steps 26
– – Synergic Partners 26
– – Telefónica Ventures 19
– – Tu 39
– – Wayra 32, 51, 52
Directors
Fernando Furlan, Luiz 34
Europe
E-Plus 43, 51
– – Germany 43, 44
– – O2 6, 7, 8, 10, 43, 44, 51, 52, 53, 54
– – Spain 7, 17, 28, 31, 37, 44, 46, 47, 48, 50, 54
– – Telefónica Deutschland 43, 44, 51, 52
– – Telefónica Soluciones 48
– – UK 6, 7, 8, 10, 14, 51, 52, 53, 55
Executives
Alierta, César 10
– – Alonso, Chema 26
– – Álvarez-Pallete Lopez, José María 13, 35, 50, 53
– – Bibbby, Nina 51
– – Cobiana, Patricia 51
– – Dowd, Ben 51
– – Evans, Mark 8, 51, 55
– – Gavilán, Javier 20, 21
– – Genish, Amos 34
– – Gilpérez López, Luis Miguel 28, 44, 48
– – Horcajo, Alberto 22
– – Key, Matthew 51
– – McManus, Derek 51, 55
– – Navarro, Eduardo 26, 34
– – Pickering, Ann 51
– – Plumb, David 51
– – Segurado, Ana 27
– – Smith, Ed 51
– – Thurand, Marcus 43
– – Valente, Antonio Carlos 35
– – Vilá, Ángel 34
– – Ward, Peter 55
Executives
O’Rourke, Brendan 52
Ex-executives
Duclos, Cristina 36
Global Resources
acens 31
– – Cornerstone Telecommunications Infrastructure 53, 54, 55
– – Telefónica Business Solutions 16, 30, 31
– – Telefónica Ingenieria de Seguridad 38
– – Telefónica Ingeniería de Seguridad 35
– – Telxius 6, 7, 8, 10, 22
– – UNICA 32
Latin America 40
Brazil 17, 26, 34, 35, 36, 37, 52
– – Chile 38
– – Colombia 38
– – Telefé 7, 31
– – Telefónica Grandes Empresas 40
– – Vivo 20, 34, 36, 37
Movistar+ 17, 37, 46
– Products and services
Fusión 45, 50
– – Movistar+ 17, 37
– – O2 Banking 44
– – pay-TV 17, 19, 46, 47
Telefónica Studios
Telefé 7, 31
TeliaSonera 50
Yoigo (Xfera) 47, 50
Tesco 51
Tesco Mobile 51
Tigo 20
Time Warner 31
Turner International 31

U

UBS 35
UniCredit 8

V

Viacom 31
Vivendi SA 34, 37
VMware 16
Vodafone Group 24, 44, 45, 46, 47, 53, 54, 55, 60
Spain 46, 47, 60
– UK 53, 55
Volkswagen Group 24
Audi 24

Z

ZTE 22, 44, 47

About

About Telefónicawatch

Report: #275
Covering: October 2016
Published: October 2016
Next report: November 2016
For more information visit: Telefónicawatch