Chema Alonso, Chief Executive (CEO) of the telco’s ElevenPaths security unit, replaced Ian Small as Chief Data Officer (CDO), taking over the role just a few months after it was first created. The appointment comes as José María Álvarez-Pallete, recently elevated Group Chief Executive (Telefónicawatch, #105), accelerates the Telefónica conversion to a digital strategy.

The position of CDO was created as part of Telefónica’s new strategic plan under the slogan of “Elegimos Todo” (“We Choose It All”), which was launched earlier in 2016 to drive forward “end-to-end digitalisation” (Telefónicawatch, #102). The position is a significant one at the telco, as part of the executive committee reporting directly to Álvarez-Pallete. It is close to being on a par with other senior roles such as Chief Commercial Digital Officer (key Álvarez-Pallete ally Eduardo Navarro – see separate report), and Chief Global Resources Officer (held by Guillermo Ansaldo, in a position that coordinates core transformation for Group networks and systems).

At the time of its creation, the CDO role was seen as an effort to unite various initiatives underway across the Group, with purportedly independent teams working in different markets, in order to accelerate the development of commercial offerings, and provide an overriding global strategy for the Group (Telefónicawatch, #103).

The appointment of Alonso to the role appears to bring an additional focus on security within the CDO remit. Alonso indicated that in his new role he would be responsible for information security products for both business and consumer customers, while also leading strategy on data in areas such as business intelligence and ‘big data’.

A new generation of senior executive at the top table

News of Alonso’s appointment emerged from several sources, and was notably confirmed via his social media presence, with his LinkedIn profile and personal blog detailing the new role, while at the same time Telefónica’s own website continued to indicate Ian Small is in the position.

Alonso joined Telefónica in June 2013 when the operator created its ElevenPaths unit through the acquisition of established digital security company Informática 64, which Alonso led for 14 years (Telefónicawatch, #77 and passim). Prior to the Telefónica acquisition of his security business, Alonso advised and worked with Álvarez-Pallete on creating the Talentum innovation programme, which appears to be the foundation of the two executives’ strong working relationship.

The new CDO is a high profile figure in the cybersecurity world, where he has a reputation as a “celebrity hacker” and global industry expert. Often seen dressed casually but distinctively with long hair hidden under a woollen beanie hat, his appointment merited a report on Spanish national news, which saw a well-known television presenter emulate Alonso’s appearance. In less mainstream circles, Alonso is a regular feature at major security forums, including Black Hat.

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Small future uncertain

As yet there has been no official comment on the future of outgoing-CDO Ian Small, although an exit from the Group may be likely.

His replacement as CDO is somewhat surprising given he was only appointed to the newly-created role in late-2015 (Telefónicawatch, #103). However, it may be that the role evolved to encompass many areas outside his core experience and expertise, which is based around communications services.

Small joined Telefónica with the acquisition of San Francisco-based online video platform company Tokbox, where he was CEO, in October 2012 (Telefónicawatch, #71). In April 2014, he gave up his CEO position to Scott Lomond, and moved to become Chairman of the Tokbox Board and take on a broader remit driving strategy on communications platforms.

Over recent years, Small has appeared central to Telefónica’s positioning of the mobile account as a central element of modern digital life, as a way to maintain telco relevance in a changing environment (Telefónicawatch, #86). While the appointment of Alonso may not mean that Telefónica is abandoning this belief, it may suggest that its priority is now entwining itself at a deeper level of the ecosystem as a trusted manager of essential data through a systems security approach.

Security background a key strength as control of data a rising concern

The appointment of Alonso to the Executive Committee comes as Álvarez-Pallete makes several changes to the senior management of the Group. Although this may not be directly related to his jump from COO to CEO, Telefónicawatch takes the view that Álvarez-Pallete is speeding up changes he was already implementing in his previous role.

The importance of digital transformation can be seen by appointments such as Gonzalo Martin-Villa to lead an innovation unit, and the positioning of the Chief Commercial Digital Officer as Chairman of Telefónica|Vivo (see separate reports).

Image: Antonio Domingo/Flickr.com

About

About Telefonicawatch

Report: #107
Covering: May 2016
Published: June 2016
Next report: July 2016
For more information visit: Telefonicawatch

Table of Contents

3 Executive brief
5 Telefónica Group
6 Acquisitions and disposals
9 Financial
11 People
14 Global Resources
15 Networks
17 Suppliers
17 Telefónica Business Solutions
18 Digital services
19 Management update
22 Big data
23 M2M
24 Partners
25 Security
26 Virtualisation
28 Latin America
29 Regional
30 Argentina
34 Brazil
38 Chile
39 Colombia
39 Ecuador
44 Mexico
47 Peru
49 Europe
50 Germany
54 Spain
60 United Kingdom
64 Further reading
69 Index

Index

Symbols

3GPP 17
21st Century Fox
– Sky plc 6, 52

A

Akamai 36
Akamai Technologies 36
Alcatel-Lucent 57
América Móvil 30, 31, 32, 44, 45, 47
– Claro 30, 31, 47
– Slim, Carlos 32
– Telcel 30, 44, 45
Andersen 12
Apax 6
Apollo 6
Apple 29
– iOS 50, 52
– iPhone 61
Arqiva 62
Arsat 32, 33
AT&T 31, 32, 44, 45
– DirecTV 32
AxisMed 10

B

Bain 6
Banco Bilbao Vizcaya Argentaria 8, 58
BNP Paribas 8
Bouygues Telecom 11, 17
Bradesco 38
British Airways 61
Brocade 26
BT Group 11, 60
Bundesnetzagentur für Elektrizität, Gas, Telekommunikation, Post und Eisenbahnen (Federal Network Agency for Electricity, Gas, Telecommunications, Postal Service and Railways, BNA/BNetzA/RegTP, Germany) 54

C

CaixaBank 8, 58
Capita 10
Cisco Systems, Inc. 12
Citigroup 8
CK Hutchison 6, 7, 8
CNMC 7, 55, 57
CVC 6

D

DigitalX 29

E

EMC 39
– VMware 39
ENACOM 31, 33
Entel 41, 47
Ericsson 35, 42, 53
Etisalat 22
European Union 53
– European Commission 6

F

Facebook 15, 16
Federal Network Agency 54
Fidor Bank 50, 51
Fitch, Inc. 7
Fortinet 25

G

Goldman Sachs 8
Google 29, 52
– Android 50, 52
Group M 11
Grupo Clarín
– Cablevisión 31
Grupo Santander
– Santander 8, 58, 59
GSM Association (GSMA)
– Mobile World Congress 57, 61

H

HSBC 8
Huawei 24, 47

I

Iliad 6
Indra 10, 59
Intel 26

J

JPMorgan 8

K

Kabel Deutschland 52
KKR 6

L

La Caixa 59
Liberty Global 6, 52
LinkedIn 19

M

MasterCard 40, 50, 59
McKinsey 33
Mediapro 7, 8
Mediaset 7
Mediobanca 8
Microsoft 15, 16, 23
Millicom 30
Mitie 62
Monitise 59
MVNOs 45, 61

N

Netflix 40
Nexmo 12
NII Holdings, Inc. 31, 32, 41
– Nextel Argentina 31
– Nextel Chile 41
Nokia 41, 42, 50, 57
Novator 41

O

Ofcom (UK) 60, 62
Orange 6, 11, 55, 58
– Spain 55
– UK 6

P

Pepephone 45
P.I. Works 17
Prisa 7
ProInversión (Peru) 47
PTC 23

R

Regions
– APAC
– – Australia 29
– – China 60
– EMEA
– – Belgium 58
– – Europe 6, 10, 16, 17, 41, 49, 52, 53
– – France 11, 17, 58
– – Germany 50, 51, 52, 54, 58, 61
– – Spain 7, 8, 9, 10, 11, 16, 17, 19, 22, 31, 36, 39, 45, 51, 52, 54, 55, 57, 58, 59
– – Turkey 17
– – UK 6, 7, 8, 41, 60, 61, 62
– Latin America 10, 12, 15, 28, 29, 30, 33, 35, 36, 39, 42, 43, 52
– – Argentina 29, 30, 31, 32, 33
– – Brazil 9, 10, 15, 16, 29, 30, 33, 34, 35, 36, 38, 39
– – Central America 11
– – Chile 9, 10, 17, 29, 30, 38, 39, 40, 41, 42, 43, 45, 52, 57
– – Colombia 29, 30, 39
– – Costa Rica 11, 29
– – Ecuador 29, 30, 39
– – El Salvador 29, 30
– – Guatemala 29, 30
– – Mexico 12, 29, 30, 42, 44, 45
– – Nicaragua 29, 30
– – Panama 29, 30
– – Peru 9, 10, 29, 30, 47, 48
– – Uruguay 29
– North America
– – USA 15, 16, 25, 29, 31
Royal KPN 11

S

Saluspot 10
South Pole Group 53
Standard and Poor’s 7
Subtel (Chile) 41
Synabox 45

T

Tabacalera 11
Technologies
– 2.5G 44
– 2G 50
– 3G 31, 41, 42, 44, 50
– 4G
– – LTE 26, 31, 40, 41, 42, 44, 45, 47, 55, 57
– ADSL 55, 57
– Advanced Wireless Services (AWS) 47
– Broadband 30, 31, 45, 47, 55, 57, 62
– Business/Operations Support Systems (BSS/OSS) 11
– Cloud computing 39
– eHealth 10
– ICT 33
– Internet of Things 23, 25, 26, 35, 39, 41
– IP 36, 50, 57
– M2M 23, 26
– MMS 38
– Network functions virtualisation (NFV) 26
– NFC 51
– NGN 47
OpenMANO 26
– OpenStack 43
– SMS 38, 61
– Software defined networking (SDN) 53
– TV 31, 40, 51, 52
– Web Services 23
– WLAN
– – Wi-Fi 39, 57, 62
TeleCentro 32
Telecom Argentina 31, 33
Telefónica Group 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 22, 23, 24, 25, 26, 29, 31, 35, 36, 38, 45, 59, 61
– Associates and investments
– – AxisMed 10
– – Indra Sistemas 10, 59
– Canal+ 7
– Digital 12, 22
– Digital services
– – ElevenPaths 11, 19, 25
– – Innovación Alpha 11
– – M2M 23
– – Open Future 35, 39
– – OTT 12, 40, 52
– – Smart Steps 53, 54
– – Synergic Partners 22
– – Talentum 19
– – Tokbox 11, 12
– – Tuenti 11
– – TU Go 11
– – Wayra 11, 35, 39
– – Yaap 51, 58, 59
– Europe
– – E-Plus 50, 53
– – Germany 50, 51, 52, 53, 54, 61
– – O2 6, 7, 8, 50, 51, 52, 53, 58, 60, 61
– – Spain 7, 11, 54, 55, 57, 58, 59
– – Telefónica Deutschland 9, 50, 52, 53, 58
– – UK 6, 7, 8, 60, 61, 62
– Executives 11
– – Abadía, Jorge 11
– – Alierta, César 11, 35
– – Alonso, Chema 11, 19, 22
– – Álvarez-Pallete Lopez, José María 12, 19, 20, 31, 35, 36
– – Ansaldo, Guillermo 19
– – Avellar, Fabio 34
– – Bahndarkar, Tejas 12
– – Bomura, Alessandra 11, 34
– – Calvo, Omar 44
– – Camolesi, Enylson 34
– – Carbajo, Cayetano 53
– – Claros, Juan 34
– – Contrera, Alejandro 34
– – Costa, Giovane 34
– – Crespo, Manuel 12
– – de Lima, Roberto 35
– – Determann, Edwin 11
– – Dienstmann, Rodrigo 34
– – Dunne, Ronan 6, 7
– – Escobar Guerra, Johanna 11
– – Fabbris, Márcio 34
– – Ferreira, Fabiano 34
– – Gachineiro, Gustavo 34
– – Gallego, Juan Francisco 12
– – Gavilán, Javier 26
– – Gebara, Christian 34
– – Genish, Amos 35
– – Gentil, Bruno 34
– – Gil Diaz, Francisco 12
– – Gil Lizasoain, Elena 22
– – Haas, Markus 50, 54
– – Hansen, Mariano 45
– – Johnson, Brian 12
– – Kawamura, Ciro 34
– – Lomond, Scott 20
– – López Calvo, Carlos 17
– – Marti, Antonio 22
– – Martin-Villa, Gonzalo 11, 20
– – Mattar, Américo 34
– – Melcon, David 34, 35
– – Mello, Christiana 34
– – Mendonca, Surya 34
– – Morales, Carlos 12
– – Muñoz, Roberto 40
– – Muñoz, Vicente 23
– – Navarro, Eduardo 11, 19, 35
– – O’Reilly, Brendan 60
– – Pacheco, Breno 34
– – Pérez, Pedro Pablo 11, 25
– – Perrin, Anne 17
– – Prendes, Luis Angel 22
– – Rosen, Daniel 61
– – Sanfelice, Ricardo 34
– – Small, Ian 11, 19, 20
– – Tapias, Camilla 34
– – Valente, Antonio Carlos 11, 35
– Ex-executives
– – Cuesta, Ignacio 12
– – San Agapito, Florencio 11
– – Villalonga, Juan 12
– Global Resources 12
– – BRUSA 15, 16
– – Cornerstone Telecommunications Infrastructure 62
– – Telefónica Business Solutions 10, 11, 17
– – Telefónica Global Solutions 11
– – Telefónica International Wholesale Services 15
– – Telxius 8, 9, 11, 15, 16
– – UNICA 53
– Latin America
– – Brazil 11, 20, 34, 35, 36, 38, 39
– – Chile 38, 40, 41, 42, 43
– – Mexico 12, 42, 44, 45
– – Peru 47, 48
– – Telefé 31
– – Vivo 36, 38, 39
– Partners Program 22
– Products and services
– – Fusión 57
– – Movistar Cloud 43
– – Movistar Play 40, 52
– – netzclub 61
– – O2 TV 52
– – pay-TV 7, 31, 32, 40, 52, 57
– – Simplicity 53
– – SmartM2M 23
– – Vivo Cloud Plus 39
– Telefónica Servicios Audiovisuales 8
– Telefónica Studios
– – Telefé 31
Televisa 45
Teralytics 53
Tesco 61
– Tesco Mobile 61
Tigo 30
Time Warner 31
TPG 6
Tuenti 11
TV Spielfilm 52
Twilio 12

U

UBS 8
UGT 36
Unlockd 61
Uptime Institute 44

V

Viettel 47
Virgin Group 6, 45
– Virgin Mobile 6, 45
Visa, Inc. 40
Mware 39
Vodafone Group 17, 52, 55, 59, 62
– Spain 55, 59
– UK 62

Y

YOC AG 61