Telefonicawatch Report #56 June-July 2011 Snapshot
28 July 2011
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Table of Contents
1 Executive brief
4 Telefónica Group
4 Associates and investments
4 Telco writes down value of TI stake
5 Telefónica saddled with ongoing problems from inflated TI price
6 BlueVia
6 BlueVia used to bring apps to feature phones
6 BlueVia API openness shows signs of fulfilling goals
6 Community
6 Verdantix names Telefónica as energy‑efficiency “leader”
7 Devices
7 Device highlights
7 Financial reports
8 NFC
8 Operators to collaborate on new NFC logo
8 A symbol of the wider cooperation needed for NFC
8 Financial reports
9 Partners
9 Bouygues Telecom joins Telefónica Partners Program
9 Telefónica building on previous experience
9 An alternative to acquisitions in straitened circumstances
10 Etisalat signs Telefónica alliance, joins Partners Program
10 Telefónica ties with Microsoft for unified comms
10 Marketing
11 Companies active in building partnership in recent months
12 Regulation
12 New EC rules on roaming imminent, caps in place
12 New framework pushes rates down further, aims to open market
13 Final voice caps for 2014 also outlined
13 Telefónica questions need for caps
14 Strategy
14 Telefónica hosts “Corporate Mobility” day
14 Nokia and Microsoft give collaboration efforts an outing
16 Telefónica Multinational Solutions
16 Telefónica wins Daimler contract
16 Telefónica renews Grupo Antolin contract
17 Wayra
17 Wayra project gathers steam, in LatAm and Spain
17 Three pillars of programme discussed
18 Telefónica continues to seek start‑up flexibility to match telco strengths
19 Telefónica España
19 Digital services
19 Movistar launches Facebook customer support
19 Contracts
20 Networks
20 Second phase of Spanish spectrum auction begins
20 European ‘digital dividend’ auctions
20 Corporate social responsibility
21 Operations
21 Telefónica agrees job cuts, pay deal
21 Telefónica secures Spanish pay certainty
22 Products and services
22 Telefónica accepts VoIP on new mobile broadband tariffs
22 Rivals respond rapidly again
22 Community
23 Acceptance of VoIP the shape of things to come?
23 Regulatory
23 24‑hour portability coming to Spain
24 Research and development
24 Telefónica and Juniper improve network flexibility
25 Strategy
25 Telefónica praised in KAR report
25 Telecoms media still enamoured with incumbent
25 Internet and social‑networking opinions
26 Suppliers
26 Telefónica deploys F5 solutions
26 Telefónica partners Bradford Networks
26 Wireless networks
28 RFS claims success for Telefónica trials
28 Television services
28 Telefónica linked to Xbox for TV deal
28 Television services
29 Broadband TV trial underway
30 Telefónica Latinoamérica
30 Mobile commerce
30 Telefónica and Bankinter link for financial cloud platform
30 Regional
31 Continued momentum for mobile financial services in LatAm
31 Regional developments
31 Telefónica executives see healthy demand for VAS
31 Vivo sees innovation paying dividends
32 Applications drive data subscriptions
32 Movistar: operator portal experience key to VAS success
33 MNLA: satellite TV under pressure, b’band demand to rise
33 Satellite to become major broadband delivery platform
34 Argentina
34 Telefónica begins corporate service push
34 Brazil
34 Vivo builds market share, strength in data
35 Vivo extends push‑to‑talk services
36 Telefónica commits to national broadband scheme
36 New fixed‑line voice commitments made
36 Ericsson wins Telefónica managed services deal
37 Chile
37 Movistar signs MVNO deal with GTD/Telsur
37 Colombia
37 Telefónica sees little impact from labour action plan
37 Chile
37 Ecuador
38 Costa Rica
38 Telefónica cleared to enter Costa Rica
38 Peru
39 Mexico
39 Movistar launches ambitious new mobile internet plans
39 FTC indicates more regulation on Telmex
39 Venezuela
39 Signs blocks on repatriating Movistar funds are easing
39 Mexico
41 Telefónica Europe
41 Executives
41 Telefónica loses Innovation head
41 Czech Republic
42 Germany
42 Telefónica re‑launches Alice TV
42 Under‑developed market offers opportunities, but major rivals in the way
43 Telefónica sets up hosting unit
43 Element of strategy reversal in shift towards independence
44 Telefónica promotes smartphones
44 Telefónica highlights sustainability gains and benefits
44 Fonic launches JAJAH service?
44 Slovakia
45 United Kingdom
45 O2 launches Priority Moments
45 Slovakia
45 Ireland
46 A service for customers, or advertisers?
47 O2 Media highlights Fitness First campaign success
47 Fitness firm a mobile ad pioneer; service driving substantial spend
48 O2 claims significant interest in m‑commerce platform
48 Ad industry hopeful but wary of lack of competition
49 O2 UK to trial fibre services
49 Fujitsu project may offer long‑term option
50 Giffgaff head outlines business model
51 Forums already proving worth in larger players
51 O2 Health sees opportunity in NHS reforms
52 Shift of focus to consumers, but professionals still priority
52 La Senza adds fixed line to mobile contract
52 Giffgaff used to foil O2 rival ad claims
53 Telefónica signs contact centre contract with Datapoint
53 Scope for expansion of technology and geographic scope
55 O2 targets massive ad opt‑in spike
56 Associates and investments
56 China Unicom
56 Unicom falls behind China Telecom in 3G net adds
56 Unicom leading in 3G network infrastructure
56 2G customer base still growing; wireline declines
57 Low‑cost 3G handset launches
57 NSN wins Unicom network deal
57 Sina agrees VAS deal with Unicom
58 Telecom Italia
58 TIM acquires AES Atimus for EUR700m
59 TIM Brasil signs BRL 1bn vendor deals
59 Telecom Italia selects Incard MUSE platform
60 Telecom Italia partners SAP on cloud services
61 Index
Index
A
Adobe Systems, 7
Advertising Standards Authority, 52
AES Atimus, 58
Agcom (Italy), 58, 59
Agencia del Conocimiento y la Tecno., 19
Akamai Technologies, 9
Alcatel-Lucent, 35
Algar Telecom, 36
Alstom, 9
AlwaysOnMessage, 6
América Móvil, 5, 34, 37, 38, 39
- Claro, 34, 37, 38
- Telmex Internacional (Carso Global Telecom SAB)
- – Teléfonos de México (Telmex), 39
American Society for Quality, 35
Amey, 52
Amobee, 41
Anatel, 34, 59
Apple, 42, 49, 57
- iPhone, 45, 49, 57
Asus, 7
AT&T, 6
Autorità per le Garanzie nelle Comunicazioni (AGCOM, Italy), 58, 59
Avantel, 35
Avaya, Inc., 53
B
Banca Sella, 58
Bankinter, 30, 31
Barclays, 7
Bouygues Telecom, 9, 10
Bradford Networks, 26
BSkyB, 49
BT Group, 6, 49, 52
- BT Wholesale, 52
C
Campus Party, 17, 39
China Mobile, 56, 57
China Telecom, 56, 57
Cisco Systems, Inc., 26
Citigroup
- Citibank, 41
Civica, 52
CMT (Spain), 23
Comms. Workers of America (CWA), 37
Conectel, 35
D
Daimler, 16
Datapoint, 53
Deutsche Telekom, 8, 9, 16
- T-Mobile, 41
- – UK, 52
Doro, 7
E
Energia, 58
Ericsson, 36, 59
Etisalat, 10
European Union, 45
- European Commission, 12, 13
- – Kroes, Neelie, 12
- European Parliament, 13
Everything Everywhere (Orange/T-Mobile UK), 8, 48, 51
F
F5 Networks, 26
Facebook, 19, 31, 43, 53, 55
Fitch, Inc., 8
- Fitch Ratings, 8
Fitness First, 46, 47
Foursquare, 46
France Télécom, 6, 8, 9, 20
- Orange, 6
- – Spain, 22
- – UK, 52
Fujitsu, 49
G
G4S, 52
Generali Assicurazioni, 4
Genesys, 53
Globus, 41
Google
- Android, 7, 45, 57
- YouTube, 43
Groupon, 46
Grupo Antolin, 16
Grupo GTD
- Telsur, 37
Grupo Santander, 25
GVT (Brazil), 58
H
Harvey Nichols, 45
Hewlett-Packard, 53
High Tech Computer Corp. (HTC), 44
Huawei, 59
Hutchison Whampoa
- H3G
- – UK, 48, 52
I
Iberdrola, 25
Innova, 37
Intelig, 58
Interone, 44
Intesa Sanpaolo, 4
Ipsos
- Key Audience Research, 25
J
Jacada, 48
Juniper Networks, 24
K
Kabel Deutschland, 42
KidsCo, 28
Konsing Group, 47
L
La Caixa, 25
Lambie Nairn, 44
La Senza, 52
LG, 35
M
MasterCard, 31
Mediaset, 29
Mediobanca, 5
Microsoft, 10, 11, 14, 23, 25, 28, 45
Mi-Pay, 43
Morgan Stanley, 4
Motorola, 7
Movilforum, 14
Mozilla, 7
MSN, 45
N
National Conf. of Deaf People (Spain), 22
National Health Service (UK), 51
NEC, 34
Nectar Corp, 53
Netflix, 31
News Corp.
- BSkyB, 49
NII Holdings, Inc., 37
Nintendo, 26
Nokia, 14, 23, 35
Nokia Siemens Networks, 39, 57, 59
Nomura, 7
O
ODEON, 45
Ofcom (UK), 51
Office of Fair Trading, 48
Ogilvy, 44
Ono, 25
Oracle, 53
- Sun Microsystems, 53
Orascom
- Wind Telecomunicazioni SpA, 58
P
Phorm, 36
Plano Nacional de Banda Larga (Brazil), 36
Publicis Groupe
- ZenithOptimedia, 44
Q
Qfiniti, 53
R
Radio Frequency Systems (RFS), 28
Regions
- APAC
- – China, 5, 9, 56, 57
- EMEA
- – Cyprus, 58
- – Czech Republic, 7, 41
- – Europe, 5, 6, 7, 8, 9, 11, 12, 13, 14, 19, 20, 31, 41, 42, 44, 45, 46, 49, 53, 58
- – France, 6, 8, 9, 20
- – Germany, 6, 7, 13, 16, 20, 42, 43, 44, 60
- – Greece, 58
- – Ireland, 7, 11, 20, 45, 52
- – Italy, 4, 5, 8, 9, 20, 58, 59, 60
- – Liechtenstein, 12
- – Netherlands, 9
- – Norway, 9, 12, 45
- – Slovakia, 44, 45
- – Spain, 5, 6, 7, 9, 10, 11, 16, 17, 20, 21, 22, 23, 24, 25, 26, 28, 30, 31
- – Switzerland, 45
- – UK, 6, 7, 8, 14, 19, 20, 31, 43, 45, 47, 48, 49, 50, 51, 52, 53, 55
- Latin America, 5, 6, 7, 17, 18, 25, 30, 31, 32, 33, 37
- – Argentina, 5, 17, 34, 35
- – Brazil, 5, 17, 31, 34, 36, 38, 58, 59
- – Central America, 38
- – Chile, 17, 32, 37
- – Colombia, 17, 35, 37
- – Costa Rica, 38
- – Ecuador, 35, 37
- – El Salvador, 38
- – Guatemala, 38
- – Mexico, 17, 38, 39
- – Nicaragua, 38
- – Panama, 38
- – Peru, 17, 38
- – Venezuela, 17, 38, 39
- North America
- – USA, 31, 37, 41, 56
Research In Motion, 14, 35
- BlackBerry, 32, 35
Royal KPN, 9
RTVE, 29
S
Samsung, 7, 37
SAP, 60
Saxo Bank, 7
Sercomtel, 36
Siemens, 39, 57, 59
Sina, 57
- Weibo, 57
Skype, 23
Smartin, 44
STMicroelectronics
- Incard, 59
Supertel (Ecuador), 37
Swisscom, 6
- Fastweb, 58
T
Technologies
- 2G, 56, 59
- – Edge, 35
- – GSM, 59
- – PHS, 37
- 3G, 7, 28, 35, 41, 44, 52, 56, 57
- – UMTS, 7
- 4G
- – LTE, 13, 20, 39
- Broadband, 20, 22, 23, 26, 29, 33, 36, 38, 39, 42, 49, 52, 56, 58
- – DSL, 7, 42
- – ADSL, 58
- Cloud computing, 11, 18, 34
- DTH, 33
- e-Health, 14
- e-readers, 22
- GPS, 52
- HD, 7, 42
- Hybrid broadcast broadband television (hbb-TV), 29
- IP, 11, 16, 18, 19, 22, 24, 26, 28, 37, 41, 42, 44, 53, 57
- IPTV, 28, 42
- M2M, 6, 10
- MMS, 6
- NFC, 8
- NGN, 59
- P2P, 22, 23
- push-to-talk (PTT), 35, 38
- PVR, 28
- SIM, 13, 16, 22, 35, 59
- Smart metering, 6
- SMS, 6, 8, 16, 41, 42, 44, 53, 55
- TV, 28, 29, 31, 33, 42
- Video-on-demand, 42
- VoD, 42
- VoIP, 22, 23
- WLAN
- – WiFi, 26
Tecnalia, 24
Telco SpA, 4, 5
Telecinco, 29
Telecom Italia, 4, 5, 8, 9, 20, 36, 58, 59, 60
- Matrix, 59
- Sparkle, 58
- TIM Brasil, 5, 34, 58, 59
Telecomunicações Brasileiras S.A. (Telebrás), 36
Telefónica Group, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 20, 24, 25, 30, 36, 41, 43, 46
- Applications and development
- – BlueVia, 6, 11, 18, 41
- – Wayra, 17, 18, 37, 41
- Associates and investments
- – Amobee, 41
- – China Unicom, 5, 9, 56, 57
- – Telecom Italia, 4, 5, 8, 9, 20, 36, 58, 59, 60
- Bluevia, 6, 11, 18, 41
- España, 7, 14, 18, 19, 20, 21, 22, 23, 26, 28, 29
- – Telefónica Soluciones, 26
- Europe (O2), 7, 8, 41, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 55
- – Alice, 7, 42
- – Czech Republic, 7, 41
- – Fonic, 44
- – Germany, 7, 13, 16, 42, 43, 44
- – Giffgaff, 50, 51, 52
- – Ireland, 7, 11, 45, 52
- – JAJAH, 11, 18, 41, 44
- – O2 Guru, 50
- – O2 Media, 45, 47, 55
- – Slovakia, 44, 45
- – T. Deutschland, 43
- – Telefónica Germany Online Services, 43
- – UK, 7, 8, 14, 19, 31, 43, 45, 47, 48, 49, 50, 51, 52, 53, 55
- Executives
- – Abril, Luis, 20
- – Alder, Steve, 41
- – Algaba, Enrique, 24
- – Álvarez-Pallete Lopez, Jose Maria, 18
- – Bernal, Felipe, 31, 32
- – Cardenas, Agustin, 14
- – Cowdry, Sally, 45
- – Fairman, Mike, 50
- – Geyr, Felix, 49
- – González Díaz, José, 26
- – Gregory, Shaun, 47
- – Hunter-Schyff, Charlie, 55
- – Krischke, Christian, 43
- – Leal, Roberto, 32
- – Martinez-Ortiz, Andrés, 6
- – Martin, Mario, 9
- – Martín-Villa, Gonzalo, 17
- – Mourik, Robert, 13
- – Muhlhoff, Ulrich, 43
- – Muñoz, Claudio, 37
- – Nurcombe, Keith, 51
- – Parton, James, 6
- – Plumb, David, 52
- – Pruchnow, Johannes, 16, 43
- – Regueros, Sergio, 38
- – Salcedo, Francisco, 14
- – Schuler, Werner, 33
- – Sefton, Tim, 48
- – Stemick, Kai, 43
- – Stening, Chris, 49
- – Turpin, Gareth, 53
- – Wearmouth, Kelly, 45
- – Wilkins, Nick, 8
- Ex-executives
Healy, Trevor, 41
- – Villalonga, Juan, 36
- Latinoamérica, 6, 30, 31, 33, 35, 38
- – Argentina, 34, 35
- – Brazil, 36, 58
- – Chile, 32, 37
- – Innova, 37
- – Media Networks Latin America, 33
- – Mexico, 39
- – Peru, 38
- – Telefónica Internacional (TISA), 17
- – Terra, 31, 36
- – Venezuela, 39
- – Vivo, 31, 32, 34, 35, 36, 58
- – Wayra, 17, 18, 37, 41
- Partners Program, 9, 10
- Products and services
- – Alice TV, 42
- – Call Completion after Call Announcement, 42
- – Eco Index, 44
- – Imagenio, 28
- – Joined up, 52
- – Kantoo Ingles, 31
- – La Segunda Línea de Movistar, 19
- – Mobile payments, 48
- – Movitalk, 35
- – My Best Number, 42
- – O2 Health, 51, 52
- – O2 Mobile Internet, 7
- – O2 More, 45, 55
- – O2 o, 45, 53
- – Pay-TV, 28, 42
- – Priority Moments, 45, 46, 55
- – Side by Side, 51
- – Simplicity, 50
- – Telefónica Group
- – Fonic Call Home, 44
- – Terra TV, 31
- – You Are Here, 47
- Telco SpA, 4, 5
- Telefónica Global Services, 9
- Telefónica I+D, 24
- Telefónica Multinational Solutions, 9, 16
- Wayra, 17, 18, 37, 41
Telegate, 42
Telemar, 36
- Oi, 34, 36
Telenor, 9
TeliaSonera, 20
Telsur, 37
Tesco
- Tesco Mobile, 7, 52
Tuenti, 18
Twitter, 31, 43, 51
U
UNI (union organisation), 37
UPC, 45
UTStarcom, 37
V
VCCP, 44
Verdantix, 6
Virgin Group
- Virgin Mobile, 52
Visa, Inc.
- Visa Europe, 41
Vivendi SA
- GVT (Brazil), 58
Vodafone Group, 7, 8, 11, 22, 23, 25, 41, 45, 48, 49, 51, 52, 58
- Czech Republic, 41
- Ireland, 45
- Spain, 22, 23
- UK, 8, 48, 49, 51, 52
VTR, 37
W
WHSmith, 45
Y
Yankee Group, 8
Z
Zacks Investment Research, 36
Zizzi, 45
ZTE, 57
About Telefonicawatch
Report: #56
Covering: June-July 2011
Published: July 2011
Next report: August 2011
Ongoing tracking and insight into Telefónica Group; delivering valuable insight into the labyrinth that is Spain’s global telco giant.
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