Telefónica to acquire hosting company Acens

7 July 2011

Telefonicawatch Report #55

Covering: May-June 2011
Published: 10-12 times a year
Next report: July 2011
Pages: 66
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Telefónica Group announced an agreement with Nazca Capital to acquire Acens Technologies, a Spain based cloud computing specialist.

Financial details were not disclosed, but El Economista reported that the telco paid between EUR75m and EUR80m, citing sources close to the negotiations.

Acens specialises in hosting and providing telecommunications solutions for small and medium size enterprises (SME), and self employed professionals, via its two data centres in Barcelona and Madrid, and presence in Bilbao and Valencia. Current Acens operations focus on domain registrations, virtual private network solutions, web hosting, and other internet service outsourcing functions. The company employs around 180 staff and has a client portfolio of more than 100,000 companies.

El Economista said Telefónica intends to use the acquisition to support plans to consolidate in excess of 100 data centres worldwide into six, of which two will be located in Europe, and two in Latin America, with an investment of up to EUR1.5bn.

Telefónica itself said the purchase will significantly increase its ability to offer cloud computing and hosting services in the SME segment.

“ This acquisition will demonstrate our commitment to cloud computing and will improve our portfolio of services in the SME segment, complementing our value proposition with respect to the competitive environment. ”
– Guillermo Ansaldo, Chairman, Telefónica España.

The existing Acens management team is expected to remain in place after the acquisition.

Nazca acquired its 91% stake in the company for EUR41.5m in 2007. Talks on the acquisition were said to have run for more than six months, with the outcome considered uncertain at several points.

Impact on NEC relationship unclear

It is not clear how the acquisition will tie in or affect Telefónica’s partnership with NEC, which is delivering cloud computing services in partnership with the telco, and claiming significant success with the partnership (Telefónicawatch, #54).

NEC has previously stated it is hosting some cloud services on behalf of Telefónica, while larger enterprise customers may be hosted at Telefónica’s own data centres. The vendor acts as an aggregator of applications and services that are delivered to customers by Telefónica, with the telco maintaining the customer relationship.

Cloud computing is one of seven key verticals being targeted by Telefónica as part of its drive to build services beyond connectivity; and the Spanish market is leading efforts in this area, with a view to expansion across the entire Group (Telefónicawatch, #54).

[Further reference: Telefónica signs agreement to purchase Acens, a leading hosting services provider for SMEs in Spain -- Telefónica, 7 June 2011; Telefónica prepara la compra de Acens por cerca de 80 millones de euros -- El Economista, 7 June 2011; Telefónica compra la empresa de hosting Acens a precio de saldo: un 50% menos de lo previsto -- Cotizalia.com, June 2011; Telefónica ultima la compra de Acens por unos 80 millones -- Cinco Dias, 7 June 2011; Telefónica cierra la compra de la tecnológica Acens -- Cinco Dias, 7 June 2011.]


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