Mobile Serviceswatch, issue 2008.04
1 May 2008
CONSUMER: Nokia admitted that the DVB-H mobile broadcast market is currently in “turmoil”, with slower than anticipated roll outs and limited user demand. AT&T confirmed details of its anticipated FLO services, to be called AT&T Mobile TV and debuting in May 2008. [pp.4.]
Mobile Serviceswatch
Issue: 2008.04
Covering: 17 March to 20 April 2008
Published: April 2008
Next issue: May 2008
Latest trends in monetising operator-centric mobile value-added services. A unique monthly report for the industry.
SUMMARY
CONSUMER: Nokia admitted that the DVB-H mobile broadcast market is currently in “turmoil”, with slower than anticipated roll outs and limited user demand. AT&T confirmed details of its anticipated FLO services, to be called AT&T Mobile TV and debuting in May 2008. [pp.4.]
AT&T launched an own-brand consumer navigation service, called AT&T Navigator, and powered by vendor TeleNav. Verizon Wireless updated its VZ Navigator positioning service, and inked a partnership with location-based social-networking player Loopt. [pp.5,6.]
Several companies in India and the United Arab Emirates partnered for cross-border money transfer services, including operators Idea Cellular, Tata Communications, and Etisalat. Vodacom is set to offer the Vodafone Group-developed M-PESA microfinance service in Tanzania, a country with a large unbanked population. Reliance Communications announced a partnership with India’s Corporation Bank, further enabling mobile banking roll outs. [pp.6,7.]
Alltel Wireless debuted a video-sharing application, enabling content rating and forwarding, with material available from a range of internet sites. Qtel trumpeted its 1,000 hours of streaming mobile content delivery, also stating that its subscribers had downloaded 15,000 video clips. M1 launched a videomail service, offering the same features for video calls that voicemail does for traditional telephony. [pp.8.]
AT&T revamped its mobile music portfolio, debuting new personalisation products and extending the roll out of its Napster-powered music store. TDC announced “free” subscription music services for its mobile and broadband customers, presumably placing reduced churn above incremental revenue gain. Verizon Wireless was identified as a ringback tone market leader, working in partnership with RealNetworks. [pp.9,10.]
Orange UK announced an advertising-supported music trial, enabling customers to download free or discounted content, in partnership with Microsoft’s ScreenTonic arm. 3 UK expanded its ad-supported content portfolio, offering music videos in partnership with Sony BMG and Rhythm NewMedia. Verizon picked AOL’s Platform-A arm as its advertising partner, for both online and mobile activities. [pp.11,12.]
E-Plus axed its i-mode services, joining a growing list of operators abandoning the technology. Qualcomm’s BREW picked up additional support, with deployments scheduled by Sky Link across Eastern Europe and S-Fone in Vietnam. Sprint announced improved open mobile internet browsing, enabled by Openwave Systems; and Singapore’s M1 also bolstered its consumer internet play. [pp.12,13,14.]
T-Mobile introduced Yahoo!’s oneSearch as part of its web’n'walk portfolio, with other Yahoo! services promised for the future. Orange UK announced an eBay application for high-end device users; Sprint and Verizon Wireless trumpeted new MySpace Mobile services. [pp.15,16.]
Sprint announced new devices enabling push-to-talk services over its CDMA network, continuing its use of the Nextel Direct Connect brand. Ufone introduced Voice SMS services in Pakistan, powered by vendor Kirusa. [pp.17.]
ENTERPRISE: Verizon Wireless announced new hosted email packages for SMEs, supporting contact and calendar synchronisation, and available in both basic and premium versions. Microsoft announced partnerships with a raft of operators for the introduction of a Microsoft Mobile Services Plan, bundling connectivity with technology and services. [pp.18.]
INDUSTRY: 3 UK trumpeted a sharp increase in data traffic, with laptop modems apparently the source of the surge. Meanwhile, O2 UK was criticised for limiting low-spending users’ 3G speeds, a charge it subsequently denied. Turkcell is mulling an advertising-funded youth-oriented operation, using a similar model to Blyk. [pp.19,20,21.]
Research In Motion’s BlackBerry services are said to be in jeopardy in India, following a dispute with the authorities over “national security”. The model behind Nokia’s Comes With Music was questioned, after it was suggested that the vendor is handing over all of its device profits in order to deliver bundled handsets and content. [pp.20,22.]
Telenor established a Scandinavian mobile marketing arm, called More Mobile Relations, with expansion already on the cards. SK Telecom partnered with Citigroup to create Mobile Money Ventures, a business targeting the global mobile financial services market. [pp.21,22.]
Mobile email platform company Visto has made wide-reaching job cuts, as investors look for profits sooner, rather than later. Further redundancies are on the cards at Openwave Systems, as part of a “phase-two” restructure. Chinese advertising company First Mobile Holdings is suffering in the mobile space, having apparently built its business on “spam” campaigns. [pp.23,25,26.]
The European Commission is undertaking an extended probe into Nokia’s planned acquisition of NAVTEQ, sparked by concern that NAVTEQ is one of only two companies competing in its market — as the other, Tele Atlas, is also being acquired, by TomTom. LiveWire, the company spun-out of NMS to offer managed services to operators, announced its acquisition of Groove Mobile. [pp.24,25.]
The EC inked its support for DVB-H mobile broadcast technology, with member states “required to encourage” the platform. The GSM Association trumpeted the efforts of its members to protect children from inappropriate content. [pp.27.]
ENABLERS: Nokia continued the roll out of its Nokia Music Store, adding two territories to the roster, with its N-Gage gaming service also available internationally. Sprint talked up the progress of its Xohm WiMAX efforts, although there were claims that its network build is behind schedule. Qualcomm bought spectrum to support MediaFLO USA’s FLO network deployment. [pp.31,32,33.]
Research In Motion said its BlackBerry subscriber additions passed the two million per-quarter mark, with momentum expected to continue in the future. Qualcomm introduced a hosted BREW service, enabling operators to launch data products powered by the technology with lower cost of entry. Motorola expanded distribution of its Good mobile enterprise enabling platform. [pp.34,35.]
A raft of tier-one telecoms equipment vendors inked an LTE patent pact, intended to promote “fair” licensing rates for the next-generation mobile technology. North American companies were conspicuous by their absence. ICO announced the launch of a satellite that will power mobile media services, including DVB-SH-based broadcasts. [pp.40,41.]
TRENDS: Mobile device users are getting their content from a variety of sources, limiting the influence of operators, ABI Research said. There is potential from advertising, however, with mobile marketing spend expected to top $1bn in 2008, according to Juniper Research forecasts. Performing rights company BMI predicted a continued decline in the US ringing tone market, although there is positive news in the shape of growing ringback tone sales. [pp.42,43,44.]
EXTRACT
PORTALS
Orange announces UK ad-funded music trial…
Orange UK announced an advertising-supported content trial, with 800,000 of the operator’s 15.6 million customers able to download music content, from four different genres, either for free or at a discounted rate — making it the largest trial of its kind in the UK.
The pilot is being managed by ScreenTonic, Microsoft’s mobile advertising subsidiary, with supporting brands including Ford and Paramount Pictures. The effort will last for three months; plans for a subsequent commercial launch were not disclosed.
Orange said it is also intending to test advertising-funding across other content areas, such as games.
[Orange UK, 20 March 2008.]
…with 3 UK launching sponsored music video service
3 UK launched “the first ad-supported, commercial mobile music video service”, delivered in conjunction with content provider Sony BMG Music Entertainment, and powered by Rhythm NewMedia.
The service is delivered without any additional data charges, with users viewing “short, targeted” video advertisements, based on tailored demographic information. Content is also linked to products in the existing 3 Music Store, which can be purchased separately.
3 UK previously said one million-plus of its customers (representing more than one quarter of its customer base) had viewed its other advertising-funded video content. Its first such services were launched in March 2007 (Mobile Serviceswatch, 2007.02).
[3 UK, 31 March 2008.]
Another i-mode casualty: E-Plus pulls the plug
E-Plus, the German arm of KPN, was reported to have axed its i-mode services as of 1 April 2008, six years after the debut in 2002, and never having revealed its subscriber numbers.
The move represents another failure of international i-mode services, with Telstra of Australia, MTS of Russia, and O2 UK all having abandoned their deployments, and the increasing likelihood that KPN will also axe its Dutch i-mode availability (Mobile Serviceswatch passim).
While NTT DoCoMo, the company behind i-mode, had achieved some success in signing up operator partners, this never translated into a commercial upside. With improved WAP-based services and 3G networks delivering a more attractive alternative, presenting service developers with a larger potential user base, i-mode failed to gain traction, leading to the recent service shut downs.
[The Register, 20 March 2008.]
Verizon names AOL company as advertising enabler
Verizon Communications, parent of Verizon Wireless, named Platform-A, an AOL company, as “a major advertising provider” for its mobile internet sites, as well as its online efforts, stating that the partnership will “drive the management and monetisation of Verizon’s online and mobile advertising”.
Verizon will make use of Platform-A’s sales teams, along with its ad-serving, targeting, and inventory management capabilities, for its display, mobile, and video advertising services. In addition, Platform-A will be the only sales organisation that can represent Verizon’s inventory in the market and guarantee placement within the network; other sales partners will work on a “blind network” basis.
The operator will continue to use Platform-A’s Third Screen Media mobile ad-serving platform, enabling geographic, demographic, and content targeting. This technology has been in place for more than a year.
[Verizon Wireless, 14 April 2008.]
Sky Link to roll-out BREW in Eastern Europe
Sky Link, the largest CDMA operator in the Russian Federation, signed an agreement with Qualcomm that will see BREW-powered mobile data services offered in 31 regions of Russia, the CIS, and Eastern Europe, including Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, and Slovakia.
In addition to providing BREW services to its own subscribers “within its vast network of licensed territories”, Sky Link will also host BREW services for other regional operators.
Sky Link launched BREW services for subscribers in Moscow and St Petersburg in November 2006. Under the terms of the new agreement, BREW services will be launched in additional markets during the third quarter of 2008, giving access to “the latest in mobile content, including mobile games, ringing tones, media players, and business services”.
[Qualcomm, 15 April 2008.]
Sprint debuts enhanced mobile internet service
Sprint announced “an enhanced mobile web browsing experience on virtually all web-capable Sprint phones”, enabling its customers to “get faster, more user-friendly renderings of internet sites, even those not optimised for the mobile device”.
The improved mobile internet browsing will be delivered using technology from Openwave Systems, and will be available to customers automatically (being an infrastructure-based solution, device updates will not be necessary). Sprint said the launch follows the introduction of enhanced search offerings, powered by Microsoft’s Live Search, and that it “plans to launch additional mobile web innovations in 2008″.
” Whether clicking through the Sprint portal or typing in a URL, both new and existing customers can use their Sprint phones to search virtually any website and it will appear quickly and in a format they’re used to seeing on their computer screens. By working with Openwave, we’re making that internet experience even more customer-friendly and useful by enhancing the ability to translate non-mobile sites onto the mobile phone. While other carriers are just beginning to talk about open ecosystem initiatives, Sprint is continuing its efforts to give customers an even better experience with the internet that we have always allowed. “
– Kevin Packingham, Vice-President of Wireless Product Management for Sprint.
[Sprint, 18 March 2008.]
AT&T to revamp mobile content storefront
AT&T announced plans to redesign its MEdia Mall mobile content storefront, which was first launched in December 2004 and has subsequently generated $1bn of ringing tone, games, video, and application sales.
The operator has been relatively muted with regard to the features to be added, other than that it will gain the ability to preview ringing tones on mobiles before purchase — a feature previously only available via the operator’s internet website. Also to be offered will be screenshots of games and graphics — trial versions of games were not mentioned.
Several new music products recently announced by AT&T are available through MEdia Mall, including device personalisation and content access products (see separate report).
AT&T said that “by remodelling our mobile storefront, we are giving customers more choices and helping developers reach an ever-growing number of mobile consumers”.
The store, powered by software developer UIEvolution, will feature “more than 90,000 choices from more than 115 different content providers”. The portfolio will be expanded on an ongoing basis.
[AT&T, 19 March 2008.]
S-Fone to launch BREW data services in Vietnam
S-Fone, a CDMA mobile operator in Vietnam, is set to launch BREW-powered mobile internet services, with Qualcomm, the company behind the technology, providing hosting to enable the deployment. A range of content and products will be made available to subscribers, including music, ringing tones, information, sports updates, games, and financial applications.
” S-Fone is constantly looking for ways to innovate and differentiate our service offerings, and our decision to offer compelling applications and services through the BREW solution is an example of these efforts. Qualcomm’s ability to provide us with both the services needed to quickly bring to market data offerings through its hosted services, and the compelling content we can offer through BREW, provides us with an excellent opportunity to drive the Vietnamese mobile market forward. ”
– Ho Hong Son, Managing Director of S-Fone.
[Qualcomm, 9 April 2008.]
M1 offers open internet services to consumer users
Singaporean operator M1 announced Mobile Surf, which will provide open internet services “even on basic WAP-enabled handsets”, and is available to customers without additional subscription fees (although data charges still apply).
Mobile Surf sees content automatically formatted to fit the screen of a mobile device, supporting Flash animation and working with multilingual websites (including those with Chinese and Japanese content). It also provides access to “familiar internet browser features” including favourites and history.
M1 did not reveal the technology partner powering the service.
[M1, 7 April 2008.]
Orange Israel debuts content sync services
Partner Communications, which operates under licence as Orange Israel, launched online data synchronisation services, enabling customers to remotely back-up contact, calendar, picture, video, and messaging content.
Powered by technology from NewACT, orange forever customers can edit their information online via the Orange portal, as well as sharing it with other users. The data is also available for restores, in case of handset loss or upgrade.
” With mobile phones becoming major content creation tools, and with the increased amount and importance of mobile data stored on mobile phones, we believe “orange forever” answers a real need for our customers. ”
– Ofir Yaffe, Head of Product Marketing at Orange Israel.
[NewACT, 8 April 2008.]
T-Mobile goes live with Yahoo!’s oneSearch
T-Mobile International launched Yahoo!’s oneSearch for customers of its web’n'walk mobile internet service in Europe, following a previously announced deal between the two companies (Mobile Serviceswatch, 2008.02).
oneSearch is said to deliver results optimised for mobile, understanding the query intent and, where supported, using location data to provide tailored results. Information is presented on a single page and grouped into categories, to make finding content easier. Sources include Yahoo!’s own material, specialist content providers, and Wikipedia.
The launch is described as “just the beginning of a long-term partnership between the two companies”, and in the “near future” additional Yahoo! services, including Flickr, Yahoo! Finance, Yahoo! Mail, Yahoo! Messenger, and Yahoo! Weather, will be integrated with web’n'walk.
Yahoo! displaced Google as the supplier of choice for T-Mobile’s search services.
” Our strategic partnership with Yahoo! is an important boost for mobile internet and further strengthens our position as the market-leading innovator. Our goal is to make mobile internet access easier, faster, and more comfortable. Internet users can now directly access the best mobile search service on the world wide web wherever and whenever they choose. ”
– Christopher Schlaffer, Group Product & Innovation Officer at Deutsche Telekom.
[T-Mobile International, 7 April 2008.]
Orange UK to offer eBay auction app
Orange UK is to offer an eBay auction application for its Signature series devices, enabling customers to manage bids and view new listings via the handset’s home screen.
eBay is one of the first jointly-branded services to be introduced into the Orange Signature application suite, joining offerings such as Orange TV, Orange Music Store, and Orange Photo. It will provide customers with easy access to their “watching” and “bidding” lists, and deliver progress alerts as appropriate.
Signature handsets are specifically tailored to support Orange’s products and services, and are said to represent 70% of all devices sold by the operator. It recently announced its Signature Accelerator programme, designed to support the development of such applications for Orange devices.
” Orange aims to deliver content and services with a consistent experience, whether on the move, at home, or in the business environment. By introducing eBay to Orange Signature devices, the mobile phone is more useful than ever before, and our subscribers will not have to compromise between their online and mobile bidding experience. “
– Olaf Swantee, Executive Vice-President of the Global Mobile Operations at Orange Group.
[Orange UK, 3 April 2008.]
Boost launches advertising; partners with Amobee
Boost Mobile, the youth-oriented arm of Sprint Nextel, launched mobile advertising services, working in partnership with Amobee Media Systems. Automotive brand Acura (a Honda brand) and Fox Searchlight Pictures are among the first companies to work with Boost.
Amobee will be responsible for advertising sales and content serving. Boost has 4.6 million customers, the “majority” of which are under the age of 30, meaning that its services are “an excellent vehicle for reaching a growing segment of younger consumers who are drifting away from traditional mediums such as TV and print”.
While advertisements will be delivered to customers free of charge, it was not revealed what benefits subscribers will receive for viewing content. Mobile advertising will appear initially on the Web Home portal and BoostLIVE content storefront, with plans to expand this to include messaging and “key applications” in the “near future”.
[Amobee Media Systems, March 2008.]
TABLE OF CONTENTS
2 Consumer
2 Operator content deals
4 Broadcast
5 Location-based services
6 m-commerce
7 Messaging
8 Multimedia
9 Music
11 Portals
16 User-generated content
17 Voice services
18 Enterprise
18 Mobile office;
Solutions;
Telematics
19 Industry
19 Companies
26 Events
27 Initiatives;
Regulation
28 People
29 enablers
29 Operator technology deals
31 Companies
34 Platforms
36 Products
40 Technology
42 Trends
42 Markets
45 INDEX
INDEX
Symbols
3
Austria, 19
Hong Kong, 30
Scandinavia, 19
UK, 3, 11, 19, 25, 30
A
ABI Research, 41, 43
Acision, 31
Action Engine, 37
AdMob, 21
Aircel, India, 33
Alaska Communications, 34
Alcatel-Lucent, 22, 39, 40
Bell Labs, 22
Alltel Wireless, US, 8, 30, 34
Alltel Social Video, 8, 30
Midwest Wireless, 34
America Movil, 29
Amobee Media Systems, 16
Amuse, Japan
A-Sketch, 21
AOL, 2, 6, 12, 27, 37
IM, 6
Platform-A, 12
Third Screen Media, 12
Apple, 37
ASFINAG, Austria, 5
AT&T, 2, 4, 5, 9, 13, 18, 23, 28, 30, 32, 33
AT&T Navigator, 5
MEdia, 13, 30
A-VSB Initiative, 39
B
Bango, 27, 36
BASE, Belgium, 28
Batelco, Bahrain, 3
Bell Mobility, 25
Bharti Airtel, India, 20
Bluegrass Cellular, 34
Blyk, 21
BMW, 27
Boost Mobile, 16
BPL Mobile, India, 20
Brightpoint, 32
Broadcast Music Inc, 43
Broadcom, 39
BSNL, India, 29
BT Group, 28
C
CBS, 4
Celcom, Malaysia, 30
Cellcom, 34
Celtel Group
Zambia, 18
ChaCha, 32
ChangingWorlds, 36
China Mobile, 26
Citigroup, 22
Claro, Brazil, 29
Comverse Technology, 29, 37
Conde Nast, 2
Consilient, 21
Corporation Bank, India, 7
Crisp Wireless, 30
Critical Path, 30, 33
CSL, Hong Kong, 39
D
Deutsche Telekom, 15
Dialog Telekom, Sri Lanka, 26
DiBcom, 40
dotMobi Advisory Group, 27
DVB Project Office, 4
E
eBay, 15
Electronic Arts, 31
EA Mobile, 31
EMI, 10
Emitac Mobile Solutions, 18
E-Plus, 12
Ericsson, 33, 39, 40
ESPN, 3, 4
Etisalat, UAE, 6, 29
ETRI, Korea, 22
European Union, 27
EC, 24, 27
Everex, 32
F
FLO Forum, 39
Focus Media Holding, 26
FMW, 26
Ford, 11
France Telecom
Orange, 2, 3, 11, 14, 15, 18, 19, 29, 40
Frost & Sullivan, 20, 31
F-Secure, 39
G
Gameloft, 31
Globe Telecom, Philippines, 26
Glu Mobile, 21, 31
Google, 15, 20, 27
YouTube, 20, 41
Groove Mobile, 25
GroupM, 21
GSM Association, 26, 27, 28, 41
H
Harris Corporation, 40
Honda/Acura, 16
HSBC, 6
HTC, 35
I
IBM, 35
ICO Global Communications, 40
Idea Cellular, India, 6
IdotTV, 30
Info2cell.com, 21
J
Juniper Research, 42
K
KDDI, 6, 11, 21
Kirusa, 17, 29, 36
Kodiak Networks, 37
Konami Digital Entertainment, 3
KPN, 12, 20, 28
E-Plus, 12
Kyivstar, Ukraine, 29
Kyocera Wireless, 17
L
LG Electronics, 4
Limbo, 2, 42
LiveWire Mobile, 25, 29
Loopt, 6
M
M1, Singapore, 8, 14
Mahreq, 6
MapQuest, 37
MediaFLO, 4, 33
Memova, 30, 33
Microsoft, 5, 11, 13, 18, 23, 35, 37
Musiwave, 25
ScreenTonic, 11
mmChannel, 20
Mobile DTV Alliance, 40
Mobile Entertainment Forum, 26
Mobile Marketing Association, 22, 27, 28
Mobiletech, 20
mobilkom, Austria, 5, 6, 19
MobiTV, 2, 39
MobiVentures, 23
Motorola, 5, 17, 23, 28, 35, 39, 40
Good Mobile Messaging, 35
Good Technology, 23
Motricity, 28
mSpot, 9, 30
MTC, 4
Namibia, 4
MTS, Russia, 12, 26, 28
MultiChoice Namibia, 4
MySpace, 16
N
Napster, 9
NAVTEQ, 24
NBC, 4
NCAA, US, 30
NEC, 39
NetCom, Norway, 29
Networks In Motion, 5, 30
NewACT, 14, 29
NewBay Software, 29
News Corporation
Fox, 4, 16
MySpace, 16
News Over Wireless, 2
NextWave Wireless, 39
NMS Communications, 25, 30
Nokia, 4, 10, 20, 22, 24, 31, 32, 39, 40
Comes With Music, 10, 22
Enpocket, 20
N-Gage, 31
N-Gage Arena, 31
Nokia Music Store, 31
Nokia Siemens Networks, 32, 39, 40
NOP Research, 42
Nortel, 39, 40
nTelos, US, 30
NTT DoCoMo, 12, 28, 39
Nuance Communications, 38
O
Openwave Systems, 13, 25, 30, 36
Optus, Australia, 20
Orange Group, 2, 3, 11, 14, 15, 18, 19, 29, 40
France, 2
UK, 3, 11, 15
Orange Israel, 14, 29
Orascom Telecom, Egypt, 26
Ovum, 19
OZ, 31
P
Palm, 35
Paramount Pictures, 11
Partner Communications, 14, 29
Orange Israel, 14, 29
paybox, 30
Purepromoter, 23
Q
Qtel, Qatar, 8, 11, 19
Qualcomm, 4, 12, 14, 17, 27, 29, 33, 34, 39
MediaFLO, 4, 33
R
RealNetworks, 11, 29, 36
Redknee, 38
Regions
Americas, 20, 26, 29
Brazil, 29, 31
Colombia, 31
Mexico, 31
North America, 20, 22, 24, 39, 40
Peru, 31
US, 2, 3, 4, 20, 30, 31, 33, 34, 36, 37, 38, 39, 42, 43
APAC, 20, 32
Australia, 3, 12, 20
China, 14, 26, 39, 42
Hong Kong, 30, 39
India, 6, 7, 20, 21, 29, 33, 35
Japan, 11, 14, 21
Malaysia, 30
Pakistan, 6, 17, 29
Philippines, 6
Singapore, 2
South Korea, 22
EMEA
Africa, 7, 19, 20
Austria, 5, 6, 19
Belgium, 3, 28
Bulgaria, 12
Czech Republic, 12
Denmark, 10, 21
Egypt, 6, 26
Estonia, 12
Finland, 31
France, 2, 26
Germany, 3, 12, 30, 31
Hungary, 12
Ireland, 31, 32
Israel, 29
Italy, 31
Jordan, 19
Latvia, 12
Lithuania, 12
Middle East, 19, 21
Netherlands, 3, 31
Norway, 20, 21, 29
Poland, 12
Portugal, 3, 28, 29
Romania, 12
Russia, 12, 29
Scandinavia, 21
South Africa, 7
Spain, 2, 3, 20, 26, 29
Sweden, 21
Tanzania, 7
Turkey, 21
UK, 3, 11, 19, 20, 23, 24, 26, 27, 29, 30, 31
Reliance Communications, India, 7, 20
Research In Motion, 18, 20, 22, 23, 34, 37
BlackBerry, 5, 18, 20, 22, 34, 37
Response Mobile, 27
Rhythm NewMedia, 11, 30
Rohde & Schwarz, 39
Roshan, Afghanistan, 7
S
Saavn, 2
Safaricom, Kenya, 7
M-PESA, 7
Samsung, 4, 9, 32, 35, 39
Savia Capital Innovacion, 20
SES GLOBAL, 39
SEVEN, 23, 29
Seven Media Group, 3
S-Fone, Vietnam, 14, 29, 34
SK Telecom, 22, 28, 30
Sky Link, 12, 29
SoftBank, 23
SoftBank Mobile, 23
Sony, 3, 10, 11, 39
Sony BMG, 3, 10, 11
Sony Ericsson, 39
Sprint, 13, 16, 17, 23, 25, 28, 30, 32
Nextel Direct Connect, 17
XOHM, 32
Starent Networks, 32
StarHub, Singapore, 2
Superscape Group, 21
Sybase, 31
Sybase 365, 31
Symbian, 31
T
Tata Teleservices, 6, 18
TDC, 10
Technology
BREW, 12, 14, 27, 29, 34
DVB-H, 4, 27, 40
DVB-SH, 40
FLO, 2, 4, 33, 39
GPS, 5, 43
HSPA, 19, 20, 41
iDEN, 17
IM, 31
i-mode, 12, 28
IMS, 40
IP, 39
LTE, 32, 33, 39, 40
NFC, 6, 19, 22
PTT, 17, 37
VoIP, 24
Wi-Fi, 24, 35
WiMAX, 32
Tele Atlas, 24
Telecom Italia, 28
TeleCommunication Systems, 22, 30, 31, 38
Telefonica, 20, 26, 29
O2, 12, 18, 19, 20, 29
O2 Active, 19
O2 Bluebook, 29
O2 UK, 12, 20, 29
Spain, 29
Telekom Malaysia
Dialog Telekom, 26
TeleNav, 5
Telenor, 20, 21
More Mobile Relations, 21
TeliaSonera, 29
Telstra, 3, 12, 18, 28
TIA, US, 39
TMN, Portugal, 28
T-Mobile International, 15, 23, 24, 40
UK, 24
TomTom, 24
Transpera, 8, 30
Truphone, 24
Turkcell, 21
U
UEFA, 2
Ufone, Pakistan, 17, 29
UIEvolution, 13, 30
Universal Music, 22
Univision Movil, 2
V
Verizon Communications, 12
Verizon Wireless, 2, 3, 4, 5, 6, 7, 11, 12, 16, 18, 30, 33, 40
Mobile Web 2.0, 16
V CAST, 2, 3, 4
V CAST Mobile TV, 2, 3, 4
VZ Navigator, 5, 30
Viacom
MTV Networks, 2, 3, 4
Nickelodeon, 4
Virgin Mobile, 2
USA, 2
Visto, 23, 30
Vivendi Universal
Universal Music, 22
Vodacom, 7
Tanzania, 7
Vodafone Group, 3, 7, 19, 20, 23, 26, 29, 30, 40
Germany, 30
India, 20
Malta, 3
M-PESA, 7
Netherlands, 3
Portugal, 3, 29
Vodafone live!, 19
W
Warner Bros, 2
Warner Music, 2, 3, 10
World Bank, 7
Y
Yahoo!, 3, 15, 37
Flickr, 15
Mail, 15
Messenger, 15
oneSearch, 15, 37
Yahoo!7, 3
Yell.com, 27
YouTube, 20, 41
Z
Zain Group, 28
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