Mobile Serviceswatch issue 2008.02
20 February 2008
TOP STORIES: Yahoo! continued signing up operator partners, inking an eleven-market deal with T-Mobile International, displacing Google in the process. It is also working with AT&T in the US, and Reliance Communications in India. Microsoft’s bid for Yahoo! could have serious implications in the mobile services market, where, so far, the target has held the upper-hand over the suitor. [pp.10,13,14,23.]
Mobile Serviceswatch
Issue: 2008.02
Covering: 15 January to 15 February 2008
Published: February 2008
Next issue: March 2008
Latest trends in monetising operator-centric mobile services. A unique monthly report for the industry.
SUMMARY
TOP STORIES: Yahoo! continued signing up operator partners, inking an eleven-market deal with T-Mobile International, displacing Google in the process. It is also working with AT&T in the US, and Reliance Communications in India. Microsoft’s bid for Yahoo! could have serious implications in the mobile services market, where, so far, the target has held the upper-hand over the suitor. [pp.10,13,14,23.]
Mobile advertising remains a hot topic, as operators look to exploit the alternative revenue-generating channel. O2 UK announced plans to move into this space, while Orange picked Microsoft as its Spanish advertising partner. On the other side of the world, Telstra inked an alliance with a WPP subsidiary for the Australian market. [pp.13,14.]
CONSUMER: Telefónica allied with Microsoft to launch Windows Live-branded services in Latin America. Orange Group partnered with Nokia for value-added services, as the vendor continued ramping up its mobile internet activities. NTT DoCoMo confirmed a previously reported partnership with Google. [pp.11,12.]
Orange UK and T-Mobile UK are to pilot NextWave’s TDtv multimedia broadcast platform services, following an earlier joint technical trial of the MBMS-family technology. Orange France applied for DVB-H licences. [pp.3.]
3 UK and O2 UK are to combine their user-generated content services, both of which were powered by Yospace. T-Mobile International announced extended social-networking support, working with Bebo, Flickr, MySpace, and YouTube. [pp.15,16.]
Vodafone Italy is to offer ad-funded video services, in partnership with Amobee Media Systems, delivering a range of content free to subscribers. Vodafone Turkey launched multimedia services, powered by ROK Entertainment Group, while Vodafone Germany trumpeted the launch of high-resolution mobile video services. [pp.8,9.]
There were questions over BT’s Fusion fixed-mobile convergence service, as it appeared that consumer marketing activities had been shelved. Sprint reaffirmed its commitment to push-to-talk services, after speculation arose that it may axe the iDEN network it gained through its Nextel acquisition. [pp.16,17.]
Vodafone Group signed two deals with End2End for managed gaming services, with launches planned for New Zealand and Turkey. [pp.4.]
Sprint broadened availability of its Family Locator service, extending support across its whole handset range. 3 UK claimed the first launch of Google Maps 2 in the country. [pp.5.]
O2 Germany and Vodafone Germany announced a mobile phone-based transaction authentication scheme, taking on a middleman role for online purchases. Afghan operator Roshan is to launch mobile-based microfinance services, using a Vodafone Group-derived platform. TIM is set to launch m-payment services in Italy during 2008. [pp.6,7.]
Alltel Wireless offered a music place-shifting service, effectively offering “sideloading” over the air, and generating service revenue on the way. Chilean operator Entel PCS is the first Latin American player to offer Napster-powered mobile music services. [pp.9.]
ENTERPRISE: O2 UK created a Professional Services team, to aid companies looking to exploit mobile services. Several operators rolled out Research In Motion’s BlackBerry Professional Software, targeting SMEs. [p.19.]
INDUSTRY: Vodafone Group set up an internet services arm, intended to lead its consumer internet efforts, headed by a former Microsoft executive. Ad-funded MVNO Blyk announced plans to launch in a second market, with the Netherlands following the UK. Telstra trumpeted an ARPU uplift, following introduction of 3G services in Australia. [pp.20,21,24.]
Vodafone partnered with RIM for mass-market BlackBerry services. Application developer Gameloft claimed top-spot in the mobile gaming market. Microsoft is to acquire consumer service-enabling platform player Danger, the company behind T-Mobile International’s Sidekick portfolio. [pp.24,25,26.]
The UK’s five operators partnered to define metrics for mobile advertising, working under the auspices of the GSM Association. The GSMA formalised an anti-child sex initiative, in a pre-emptive strike on the use of mobiles for nefarious purposes. A number of operators partnered to deliver rich, interoperable services based on IMS. [pp.27,29,28.]
There were developments in the Japanese WiMAX market, following the issue of licences, with NTT DoCoMo and SOFTBANK leading the losers, and KDDI and Willcom among the winners. [p.30.]
ENABLERS: Nokia and Google inked a mobile search alliance, built around the Nokia Search application. Telefónica España and TIM picked Microsoft’s Nokia-supported PlayReady technology to power content services, enabling the delivery of a range of DRM-protected material. [pp.33,33-34.]
Ericsson expanded its hosted service portfolio for operators, adding mobile TV, location, and social-networking services. Alcatel-Lucent said that early DVB-SH trials have proved the viability of the platform. [pp.34,35.]
Nokia soft-launched its N-Gage mobile gaming services, also rebranding its Twango social-networking services under the Ovi umbrella. Sony Ericsson provided details of its anticipated PlayNow ramp-up, inking content deals to strengthen its music and gaming portfolio. Alcatel-Lucent is readying a BlackBerry variant targeting prepaid subscribers. [pp.42,43,44.]
There were calls for convergence between LTE and WiMAX systems in future, as LTE pilots continued apace. Femtocells generated a significant amount of interest, with O2, TeliaSonera, and Vodafone Group all piloting the technology. [pp.45,46.]
A raft of vendors debuted mobile ad-enabling products, including Amdocs, Comverse, Funambol, Amobee Media Systems, Openwave Systems, and Nokia Siemens Networks. Yahoo! announced an integrated communications application, marrying email, IM, SMS, and other offerings, into a single screen. [pp.38,39,36,37,40.]
TRENDS: Mobile music services are failing to gain traction, M:Metrics said, as “sideloading” remained the content acquisition method of choice. A service usage survey found shortcomings in customer experience, turning subscribers away from new offerings. More positively, Juniper Research predicted strong growth for the mobile entertainment market, tripling in value by 2012. [pp.48,49,51.]
More than 1.4 billion customers will use mobile finance services by 2015, according to a recent report, but regulation remains a potential barrier to entry. Features such as menus and programming guides will be vital for mobile TV service adoption once coverage has become widespread, indicating usability is a key driver for future growth. [pp.52,53.]
Content company Buongiorno revealed user profiles for mobile internet services, identifying several specific subscriber groups and usage models in a probe of the UK market. However, a separate survey found that more than half of customers in this market used mobiles for voice and text only, with just one in ten using mobile internet services. [pp.54.]
EXTRACT
PORTALS
T-Mobile names Yahoo! as search partner for 11 markets
T-Mobile International entered into a strategic partnership with Yahoo! that “sets the stage for Yahoo! oneSearch to become the exclusive mobile search service for T-Mobile customers in their eleven European markets, beginning at the end of March 2008″.
The move is the latest in a series of operator partnerships announced by Yahoo!, including alliances with other tier-one players, and significantly strengthens its position in the mobile search market. The search giant is working with AT&T in the US, America Movil across 16 Latin American territories, and Telefónica in 15 Americas and European markets, in “most” cases being the exclusive or preferred search partner on the carrier portal.
Significantly, Total Telecom said that the deal sees Yahoo! replacing Google as T-Mobile’s search-provider of choice, indicating some success for the former in the mobile land-grab.
oneSearch is described as being “specifically designed for the mobile phone”, delivering “relevant results and instant answers in a user-friendly interface”, removing the need to navigate through a PC-like series of content links.
The companies also plan to work together to bring other Yahoo! services, including Flickr, Yahoo! Mail, and Yahoo! Messenger, to T-Mobile customers.
” As a pioneer for the open mobile internet with web’n'walk, we give our customers instant and direct access to all available internet services, such as information, content, and communities. With Yahoo!, we combine our joint innovation power to bring the mobile internet even closer to our customers. oneSearch, the best search product on the market, is a prime example here. ” – Christopher Schlaffer, Group Products & Innovation Officer at T-Mobile.
T-Mobile UK and Yahoo! partner for mobile advertising
Separately, it was announced that T-Mobile UK and Yahoo! had inked a partnership that will see the first graphical advertising appear on the operator’s web’n'walk mobile internet service.
The alliance will see Yahoo! exclusively selling and serving advertisements for the operator, with the first insertions due to take place during the first half of 2008. The companies will apparently “combine their expertise in the industry and knowledge of consumer habits, to enable advertisers to offer consumers targeted graphical ads”.
” Mobile advertising is a key area of development for T-Mobile in 2008, and this partnership with Yahoo! shows our commitment to making this strategy succeed. With conventional mobile marketing tools limiting the levels of interaction, banner advertising through the internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns. We regard Yahoo! as a leader in display advertising, and with its deep understanding of the mobile space and the potential that mobile advertising can offer clients, we’re glad they are on board as our partners. ” – Phil Chapman, Director of Marketing at T-Mobile UK.
[T-Mobile UK, 17 January 2008, Yahoo! and Total Telecom, 12 February 2008.]
Telefónica and Microsoft partner for LatAm services
Telefónica inked a partnership with Microsoft that will see Windows Live-branded services made available to subscribers in twelve Latin American countries.
Customers will be able to access services including Windows Live Hotmail, Windows Live Messenger, and Windows Live Spaces, from WAP-enabled handsets.
Initial deployments have already taken place in Argentina, Brazil, and Chile, and services will soon be launched in Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay, and Venezuela — although this country count totals 13, rather than the twelve trumpeted.
Telefónica appears to be taking a ‘welcome-all‘ approach to mobile services, having previously announced partnerships with Nokia for its Ovi-offerings, and with Yahoo!-branded products and services also offered in many markets, including Latin America (Mobile Serviceswatch, passim).
” Our collaboration allows both Microsoft and Telefónica to expand the depth and breadth of the services we bring to our mutual customers, driving up mobile usage and facilitating increased connectivity to real-time communications’ capabilities. “ — Luis Miguel Gilperez, Director of Mobile Business at Telefónica Internacional.
[Microsoft, 11 February 2008.]
Orange and Nokia partner for VAS
Orange Group inked a memorandum of understanding with Nokia that will see the companies “partner on value-added services [VAS] such as location-based services, maps, mobile advertising, and gaming”. There is said to be a “strong intent” to follow with a full strategic partnership by mid-2008.
While it was not named specifically, this looks like another tier-one operator inking its support for Nokia’s Ovi service portfolio, although it appears that the music element may be omitted. Interestingly, it was mobile music services that were previously rumoured to be the source of a dispute between Orange and Nokia, when the Ovi portfolio was first unveiled (Mobile Serviceswatch, 2007.08).
The partnership will be underpinned by co-marketing and sales activities, “building on and increasing the collaboration that already exists between the two [companies]“.
” We are delighted to be extending our successful relationship with Nokia to drive the uptake of services. We have a strong and enduring partnership with Nokia. With this agreement we intend to bring the power of mobile internet to our customers with a user-friendly experience and applications that make a difference to their lives. “ — Olaf Swantee, Executive Vice-President of Global Mobile Operations at Orange Group.
[Orange Group, 12 February 2008.]
JumpTap ousts Microsoft at TeliaSonera
TeliaSonera picked JumpTap as its mobile search and advertising provider for seven markets, with Total Telecom reporting that the operator is replacing Microsoft as its on-portal search supplier.
JumpTap will be TeliaSonera’s exclusive partner for all mobile advertising and paid search advertisements on the SurfPort portal, and will also power a mobile browsing toolbar that forms part of TeliaSonera’s recently announced SurfOpen offering (see below). The toolbar is present for both on- and off-portal traffic, providing an advertising opportunity even when customers are accessing wider internet content.
Apparently, rather than mimicking the search systems of internet companies, JumpTap offers a “made-for-mobile solution”, delivering only relevant results in place of unfiltered links. The TeliaSonera deal marks a first for the toolbar solution, although the company provides on-portal search and advertising for other operators in North America and Western Europe.
The alliance covers operating companies in Denmark, Estonia, Finland, Lithuania, Norway, Spain, and Sweden.
SurfOpen unveiled
TeliaSonera also announced SurfOpen, described as a “brand new surfing function”. The offering consists of a web browser “that automatically adapts ordinary web pages to fit the screen format of a mobile phone” display, a search engine, and an advertising window. It will also “go faster because a smaller amount of data is transmitted when surfing with the new function”.
Customers will pay a maximum of SEK 9 ($1.42) per day for mobile internet use, with other tariff options available for regular users.
[JumpTap and Total Telecom, 11 February 2008; TeliaSonera, 13 February 2008.]
DoCoMo confirms Google services partnership
As previously reported, NTT DoCoMo inked a deal with Google, which will see the internet giant’s “search services, search-related advertisements, and potential applications” made available to the operator’s i-mode subscribers.
Google’s search services will be available via an i-mode portal search box located at the top of the display, having previously been available via a menu option. This is expected to be in place by spring 2008, and will offer advertising-supported listings powered by Google’s AdWords platform.
DoCoMo and Google are looking at pre-loading the Google Maps application onto handsets in the future, as well as collaborating on “other services and search-related functions”. This will include easier Gmail, Picasa (image-sharing), and YouTube service access.
The alliance comes at a time when Yahoo! is generating the most headlines of the tier-one online players working in the mobile services world. It is also a significant APAC market win for Google, with Yahoo! often perceived as the market leader in such territories.
[NTT DoCoMo, 24 January 2008.]
O2 UK eyes advertising market
O2 UK is to launch mobile internet advertising services, coming off the back of successful consumer trials, and enabling companies to “bring relevant, highly targeted, and informative advertising to O2’s mobile customers”.
Brands will be able to deliver display advertising and sponsored content to specific O2 Active audiences. It said that, “for the first time in the mobile industry” advertisers will be provided with tools to measure how effective campaigns are, and which customer groups react well to marketing material.
Advertisers will also see their microsites “zero rated”, so customers will not be charged to browse additional material.
O2 will support campaigns targeted by user behaviour, demographics, geographic/location information, and content channels viewed. It is working with advertising agency 4th Screen to sell advertising inventory to “quality, non-competing brands”.
The operator trialled mobile advertising services with 500,000 customers during 2007, with a 6% click-through rate — compared to a claimed online average of 0.18%.
[O2 UK, 11 February 2008.]
Orange picks Microsoft as Spanish advertising partner
Orange Spain selected Microsoft as its partner for mobile display advertisement-serving.
Microsoft’s offerings are provided by its Advertiser and Publisher Solutions Group, and its ScreenTonic subsidiary. These units have more than 20 operator and publisher syndication partners, and have delivered campaigns for more than 200 advertisers in Belgium, France, and the UK.
[Microsoft, 11 February 2008.]
AT&T and Yahoo! team for fixed-mobile internet services
AT&T and Yahoo! announced “a new multi-year strategic alliance that paves the way for an even richer and more innovative online experience for consumers — whether at home or on the go”.
The agreement is also said to “create significant new advertising-based revenue opportunities for both companies, from search and display capabilities from either a mobile handset or a PC”.
While many of the trumpeted features were targeted at fixed users, the partners will also offer co-branded versions of Yahoo!’s mobile websites and the Yahoo Go! application.
The alliance includes revenue-share provisions, the details of which were not disclosed.
” Our goal is to connect our customers to their worlds, wherever they live and work. This new agreement with Yahoo! reinforces AT&T’s leadership in wireless and broadband and enables both companies to bring their respective strengths to the table to benefit AT&T’s customers. It also reflects the benefits of establishing strong alliances in business today.” — Randall Stephenson, Chairman and Chief Executive Officer of AT&T.
[AT&T, 29 January 2008.]
Yahoo! inks Indian alliance with Reliance
India’s second-largest mobile operator Reliance Communications is to offer Yahoo!’s oneSearch services to its customers, enabling them to locate news, financial information, weather data, Flickr photos, and other content, and will also include local search capabilities.
The Yahoo! service will be offered to Reliance’s CDMA and GSM customers, via handsets supporting BREW or Java technologies.
The partnership is said to mark “a significant extension” of the relationship between Reliance and Yahoo!, which already sees subscribers able to access Yahoo! Mail and Yahoo! Messenger services. Reliance’s current mobile search partner was not named.
[Reliance Communications, 22 January 2008.]
Virgin names Player X as UK content aggregator
Virgin Mobile UK appointed mobile media company Player X as its official aggregator for games and video content.
According to Player X, “this is one of the first times that a company has been able to offer operators both games and video aggregation, in what is a unique deal for the industry”. Player X will sign up all games and video partners for Virgin Mobile, and undertake portal management, including encoding, quality assurance, deployment, and promotion.
The content to be sourced on behalf of Virgin includes “all entertainment and adult comedy mobile video content as well as…games content”.
” We searched high and low for a partner that could offer us definitive revenue streams in both games and video. With Player X we have found such a partner and look forward to expanding our relationship with them. “ — John Conlon, Head of Content at Virgin Mobile UK.
[Player X, 17 January 2008.]
Telstra signs up advertisers for mobile portal
Telstra MediaSmart, an advertising subsidiary of the Australian operator, inked a deal with advertising agency WPP’s Mobile Alliance arm, to “capitalise on the revolution underway in the mobile advertising market in Australia”.
Providing access to the two million customers of Telstra’s 3G network via the BigPond portal, the deal will see display advertising delivered for brands including Diageo, Ford, HSBC, Kraft, P&G, and Volvo. An initial three-month project will begin in February 2008.
The move comes shortly after Telstra announced free browsing for customers, which the operator said is “expected to fuel massive growth for mobile advertising”. By selling advertising, it will be able to generate revenue from services provided to the end-user without charge.
[Telstra MediaSmart, 23 January 2008.]
O2 Germany debuts “real” mobile internet service
O2 Germany announced O2 Internet-to-Go, described as “its revolutionary new portal that delivers a ‘real’ web experience to the mobile phone”.
Customers can access a range of internet content, using a navigation toolbar that is said to be comparable with a PC browser bar, providing customers with “simple and comfortable access to websites”, as well as a way to “clearly store and administer favourites”. It is currently supported by a range of Nokia-made devices, with further handsets to be added to the roster in the near future.
The company is charging EUR0.09 ($0.13) per minute for browsing, although a EUR10/EUR14.69-per-month, 200MB package is also available.
[O2 Germany, 11 February 2008.]
TABLE OF CONTENTS
2 Consumer
2 Operator content deals
3 Broadcast
4 Games
5 Location-based services
6 m-commerce
8 Messaging;
Multimedia
9 Music
10 Portals
15 User-generated content
16 Voice services
19 Enterprise
19 Channels;
Services;
Vertical markets
20 Industry
20 Awards;
Companies
27 Initiatives
30 Markets;
People
31 enablers
31 Operator technology deals
33 Applications;
Contracts
34 Platforms
36 Products
42 Services
45 Technology
48 Trends
48 Markets
55 INDEX
INDEX
Symbols
2ergo, 33
3, 27, 29, 40
Australia, 2
Hong Kong, 20
Ireland, 27
Italy, 20
SeeMeTV, 15
UK, 3, 5, 15
A
Abertis Telecom, 34
ACCA Networks, 30
Accenture, 52
AccuWeather, 25
Acision, 31
aeris CAPITAL, 23
Aircel, India, 31
Alcatel-Lucent, 35, 44, 46
Alltel Wireless, US, 9, 10, 19, 31
Celltop, 9
Amdocs, 38
America Movil, 10, 23
Amobee Media Systems, 8, 10, 24, 31, 36
Anam Mobile, 47
Ancel, Uruguay, 3
Antenna Audio, 30
AOL, 8
AppTrigger, 48
Atlas Venture, 23
AT&T, 10, 13, 19, 23
AxisMobile, 31
B
Bango, 38
Bebo, 16
Bharti Airtel, India, 20
mChek on Airtel, 20
Blyk, 21, 22
BMW, 25
Bonnier Amigo, 43
Bonnier Invest, 22
BT Group, 16
Buongiorno, 22, 54
BuzzCity, 20
C
CanvasM, 2
ChangingWorlds, 31
China Mobile, 2, 47
Pakistan, 2
Cibenix, 47
Clearwire, 26
CNN, 50
Colibria, 31, 39
Comverse Technology, 23, 31, 39
Crescendo Ventures, 23
D
Danger, 26
DataViz, 36
Diageo, 14
DiBcom, 35
Digital Chocolate, 43
Digital Voice, 25
DiGi Telecommunications, Malaysia, 18
DNB, Norway, 25
dotMobi, 29
DVB Project Office, 3
E
eAccess, Japan, 30
Electronic Arts, 20, 25, 43
EMI, 43
End2End, 4, 31
Endemol, 2
Entel PCS, Chile, 9, 31
Ericsson, 9, 28, 31, 34, 43, 45, 50
Esmertec, 41
European Union, 29
Eutelsat, 35
F
Facebook, 11, 54
FINCA, 6
First MicroFinanceBank, 6
Ford, 14
France Telecom, 27, 28, 29
Orange, 2, 3, 10, 11, 13, 19, 21, 27, 28, 29, 40, 47
French Audiovisual Council, 3
Funambol, 36
G
Gameloft, 25, 43
General Wireless, 33
GestureTek, 24
Glu Mobile, 21, 43
Goldman Sachs, 21
Google, 5, 10, 12, 23, 33
Gmail, 12
Google Maps, 5, 12
YouTube, 11, 12, 16
Grameenphone, Bangladesh, 18, 20
CellBazaar, 20
Gravity, 8
GSM Association, 18, 20, 27, 28, 29, 45, 52
Global Mobile Awards, 20
H
Hearst Magazines, 25
HSBC, 14
Huawei Technologies, 45, 46
Hungama Mobile, 43
I
InfoGin, 31
IODA, 43
I-play, 43
Ipsos Reid, 19
J
Jamba, 30
JumpTap, 12
Juniper Research, 20, 51, 53
JupiterResearch, 23
K
KDDI, 30
Kraft, 14
KT
KTF, 2, 22
Kyivstar, Ukraine, 31
Kyte, 24
L
LG Electronics, 44
LTE/SAE Trial Initiative, 47
M
Maxis Communications, 31
MediaFLO, 30
Melodeo, 10
Meteor, Ireland, 27
Microsoft, 11, 12, 13, 20, 23, 26, 31, 33, 34, 41
MSN, 23
PlayReady, 31, 33, 34
ScreenTonic, 13, 23
Windows Live, 8, 11, 23, 31
Windows Media, 33
MMetrics, 48, 52
Mobicom, 22
AIMMS, 22
Satellite Security Corporation, 22
Mobile Cohesion, 47
Mobile Entertainment Forum, 28, 29
Mobile Marketing Association, 27
Mobile TeleSystems, 31
mobilkom, Austria, 29, 31
Mobilturk, 2, 8
Mobinex, 40
Mobitel, 6, 9
MobiTV, 25
Moblogas Impartner, 25
Mobstar, 2
Momail, 22
Motorola, 2, 26, 46
Movius Interactive, 39
mSpot, 31
MTS, Russia, 11
MySpace, 11, 16, 54
mywaves, 20
Myxer, 21
N
Napster, 9, 31
NEC, 46
Network Ten, Australia, 2
NeuStar, 31, 40, 45
News Corporation
MySpace, 11, 16, 54
Nexage, 24, 36
NextWave, 3
TDtv, 3
NFL, 2
NGC Systems, 31
NMS Communications, 31
Nokia, 3, 11, 15, 25, 28, 30, 33, 40, 42, 47
Enpocket, 25, 40
N-Gage, 42
Nokia Media Network, 25
Ovi, 11, 42
Twango, 42
Nokia Siemens Networks, 28, 33, 40
NTT DoCoMo, 12, 21, 30
O
Olista, 49
Omnifone, 20, 44
MusicStation, 20, 44
Openet, 47
Openwave Systems, 20, 37, 42
Optus, Australia, 2, 8
Orange, 2, 3, 10, 11, 13, 19, 21, 27, 28, 29, 40, 47
France, 2, 3, 10
UK, 3
Ovum, 16, 21, 22
P
Palm, 41
Pantech, 45
Paramount Pictures, 25
Pelephone, Israel, 10
Player X, 14
Pocket Group, 21, 43
Procter & Gamble, 14
Q
QUALCOMM, 17, 27, 30, 45
MediaFLO, 30
Wireless Reach, 27
R
Radio FG, France, 2
RCS Initiative, 28
RCS Media Group, 8
RealNetworks, 31, 36
Regions
Americas, 10, 11, 19, 23, 31, 43
Argentina, 11
Brazil, 11
Canada, 10
Chile, 11, 31
Colombia, 11
Ecuador, 11
El Salvador, 11
Guatemala, 11
Mexico, 11
Nicaragua, 11
North America, 12
Panama, 11
Peru, 11
Uruguay, 3, 11
US, 2, 10, 21, 22, 28, 31, 48, 51, 52
Venezuela, 11
APAC, 30, 39, 43, 44, 51
Asia Pacific, 30
Australia, 2, 8, 10, 14, 22
China, 2, 10, 34, 44, 47, 52
Hong Kong, 2
India, 2, 7, 14, 18, 22, 31
Indonesia, 22
Japan, 2, 30, 42
Malaysia, 18, 31
New Zealand, 22, 31
Pakistan, 2, 18
Philippines, 6, 27
Singapore, 10, 18
Thailand, 18
EMEA
Africa, 29, 44
Austria, 22
Belgium, 13
Czech Republic, 8, 46
Denmark, 10, 12, 43, 46
Egypt, 27
Estonia, 12
Finland, 12, 25, 43
France, 2, 10, 13, 27, 28, 29, 48, 52
Germany, 48, 52
Greece, 8
Ireland, 11, 19, 27, 48
Israel, 10
Italy, 8, 31, 48, 52, 53
Lithuania, 12, 25, 46
Middle East, 29, 44
Netherlands, 21
Norway, 12, 18, 25, 43
Portugal, 2, 8
Russia, 11, 18, 31
South Africa, 22, 31
Spain, 8, 12, 13, 19, 31, 33, 34, 35, 46, 48, 52
Sweden, 12, 25, 43
Tanzania, 27
Turkey, 2, 31
UK, 2, 3, 5, 10, 13, 14, 15, 21, 22, 27, 31, 42, 46, 48, 52, 54, 55
Reliance Communications, India, 2, 14
Research In Motion, 5, 19, 24, 44
BlackBerry, 5, 19, 24, 44
Rogers Wireless, 23
ROK Entertainment Group, 2, 8
Roshan, Afghanistan, 6, 7
M-Paisa, 6
S
Sadhna TV, India, 2
Safaricom, Kenya, 6, 7
M-PESA, 6, 7
Sagem, 35
Samsung, 28, 35
SEB Venture Capital, 23
Seeker Wireless, 36
SES GLOBAL, 35
SEVEN, 31
SFR, France, 35
Sharp, 26
Shazam Entertainment, 42
ShoZu, 23
Siemens, 33
Singapore Press Holdings, 10
SingTel, Singapore, 10
SK Telecom, 22, 31
SLA Mobile, 47
Smaato, 23
SMART, Philippines, 6
SNAPin Software, 20, 55
SOFTBANK, 30
Sony, 28, 43
BMG, 43
Sony Ericsson, 28, 43
M-BUZZ, 43
PlayNow, 43
Spaudos Televizja, 25
Sprint, 2, 5, 17, 25, 26
Family Locator, 5
Nextel Direct Connect, 17
Xohm, 26
Strategy Analytics, 53
Superscape Group, 21
Swedish 6th Pension Fund, 22
Sybase 365, 41
Symbian, 41
T
Tanla Solutions
Tanla Mobile, 24
TeamCast, 35
Technology
BREW, 14
DMB, 34
DRM, 9
DVB-H, 3, 9, 33, 34, 35
DVB-SH, 34, 35
Femtocells, 46
FLO, 3, 30, 34, 45
GPS, 5, 19, 22, 41
H.264, 9
HSDPA, 44, 45
iDEN, 17, 26
IM, 8, 22, 26, 31, 36, 39, 40, 42
i-mode, 12
IMS, 28
IP, 17, 20, 45
Java, 14, 40, 41
LTE, 45, 47
MBMS, 3
NFC, 7
PTT, 17
StiMi, 34
VoIP, 48
Wi-Fi, 16
WiMAX, 17, 26, 30, 45
Windows Media, 33
Telargo, 21
Telecom Italia, 7, 28, 29, 31, 34, 40, 47
TeleCommunication Systems, 22
Telefonica, 10, 11, 20, 21, 23, 24, 27, 28, 29, 31, 33, 46
O2, 2, 6, 11, 13, 15, 19, 20, 21, 24, 27, 29, 31, 33, 46, 48
O2 Germany, 6, 15
O2 Ireland, 19, 27, 48
O2 LookAtMe!, 15
O2 Professional Services, 19
O2 UK, 2, 13, 15, 19, 31, 33, 46
Spain, 31, 33
TeleNav, 5, 19
Telenity, 31
Telenor, 18, 29
TeliaSonera, 12, 25, 28, 29, 46
SurfOpen, 12
SurfPort, 12, 25
Telstra, 14, 24
The Nielsen Company, 48
The Orchard, 43
THQ, 43
TIM, 7, 31, 34
T-Mobile International, 3, 5, 8, 10, 16, 23, 26, 27, 29, 47
UK, 3, 5, 10, 27
USA, 10
TNS mrbi, 48
TTP Ventures, 23
U
UDcast, 35
Ufone, Pakistan, 18
ULTRA, Slovenia, 21
Universal Music, 43
V
Verizon Wireless, 3, 9, 19
V CAST, 3, 9
V CAST Mobile TV, 3
Viacom
MTV Networks, 8
VidZone, 42, 43
VimpelCom, Russia, 18
Virgin Mobile, 14
UK, 14
Vodacom, 31
Vodafone Group, 2, 3, 4, 6, 7, 8, 9, 11, 17, 20, 21, 22, 24, 27, 29, 31, 40, 42, 45, 46, 47
Australia, 11
Germany, 6, 9, 17
Ireland, 27
Italy, 8, 31
M-PESA, 6, 7
Netherlands, 21, 22
New Zealand, 4, 31
Portugal, 2, 8
Turkey, 2, 4, 8, 31
UK, 3, 20, 31, 42
Vodafone Internet Services, 20
Vodafone live!, 4
Volvo, 14
W
Warid Telecom, Pakistan, 18
Warner Bros
Warner Music, 43
Western Union, 6
Willcom, Japan, 30
Wilson Sonsini Goodrich & Rosati, 23
X
X5 Music, 43
Y
Yahoo!, 8, 10, 11, 12, 13, 14, 20, 23, 31, 36
Flickr, 10, 14, 16
Go for Mobile, 20
Mail, 10, 14
Messenger, 8, 10, 14, 31
oneConnect, 36
oneSearch, 10, 14
Yospace, 15
YouGov, 55
YouTube, 11, 12, 16
Z
Zero Start Communications, 42
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