SMART DEVICES: Sony Ericsson warned of a poor first quarter, with device volumes expected to fall to 14 million from 22.3 million year-on-year, as weak customer demand and reduced channel inventories take their toll. Sony was again reported to be considering acquisition of Ericsson’s 50%-holding. [pp.28,29.]


Issue: 2009.03
Covering: March 2009
Published: March/April 2009
Next issue: April/May 2009

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  • Below is a free taster from issue 2009.03 (March 2009), including an Executive Brief, Extract, Table of Contents and Index, giving a valuable snapshot of the full report.

EXECUTIVE BRIEF

SMART DEVICES: Sony Ericsson warned of a poor first quarter, with device volumes expected to fall to 14 million from 22.3 million year-on-year, as weak customer demand and reduced channel inventories take their toll. Sony was again reported to be considering acquisition of Ericsson’s 50%-holding. [pp.28,29.]

The US launch of Nokia’s touch-screen 5800 XpressMusic device was reportedly hampered by glitches, including network connectivity and speaker performance issues. Another mid-range Symbian OS music device was revealed, called 5730 XpressMusic. Job cuts were announced in the former Symbian business and devices R&D. [pp.18,19.]

HTC is said to be planning to offer three more Android devices during 2009, one of which may be Hero, an Android device apparently destined for exclusive release by Orange Group. There were also continued reports of a TD-SCDMA Android device for China Mobile, and it was suggested that Dream is set for a China Unicom release. [pp.9,10,12,6.]

HTC’s Windows Mobile device plans were also in the spotlight, with the company readying two dual-mode CDMA/GSM terminals. The vendor is facing a ban on device sales in Germany, following a patent infringement action brought by IPCcom. [pp.10,12.]

Palm announced a woeful third quarter, with net loss outstripping revenue, and the company underperforming in an otherwise robust smartphone market. There was continued speculation as to who Palm’s international Pre partners will be, with Telefonica Europe and Vodafone Group both in the frame. [pp.2122,23.]

Research In Motion encountered teething troubles with the launch of its BlackBerry Bold device for the Japanese market, with overheating forcing withdrawal from sale. There was continued speculation about BlackBerry Niagara, which was described as a touch-screen-less Storm. BlackBerry App World was launched. [pp.25,26.]

Microsoft’s Steve Ballmer tagged Windows Mobile 6.5 “not the full release we wanted”, effectively relegating the latest iteration as little more than a stop gap on the path to WM7. Further Windows Marketplace for Mobile app store details were made available. [pp.14,1516.]

Acer is said to be exploring platforms other than Windows Mobile, with Android a candidate. Dell apparently failed to impress operators with its prototype smart devices, being sent back to the drawing board to create products with greater differentiation. [pp.2,78.]

Apple unveiled its iPhone OS 3.0 platform upgrade, which addresses many notable omissions from the existing iPhone platform. There was continued speculation as to whether new iPhone hardware is also in the works. [p.35.]

The Symbian Foundation announced plans for a twice-yearly Symbian OS release timetable, christening the first integrated Symbian OS platform as Symbian^2. [p.31.]

MOBILE VAS: Vodafone Group was reported to be considering switching to Yahoo! from Google for mobile search services in Europe. China Mobile is expected to renew its mobile internet partnership with Google. [pp.50,51.]

The “big four” US operators aligned their mobile advertising guidelines, with the Mobile Marketing Association overseeing the integrated documentation. Vodafone UK axed its UK Head of Mobile Advertising role. [pp.34,36.]

Vodafone UK announced a partnership with social-networking site Twitter to enable users to send and receive SMS notifications, some months after Twitter had axed such services due to the costs involved. T-Mobile Germany partnered with German social-networking company studiVZ, to offer mobile access to several communities. Specialist mobile-social networking player MOKO.mobi inked a partnership with India’s Reliance Communications. [pp.53,54.]

Nokia was reported to be heading for a clash with its operator customers over Skype integration in devices, following an earlier dispute that saw some VoIP features removed from devices at operators’ request. [p.55.]

It was suggested that Verizon Wireless was set to debut a revamped app store, although no such announcement has been made so far. Nokia is set to close its MOSH content- and application-sharing site, with some features integrated into the Ovi Store; MOSH has not been without controversy. [p.37,38.]

The Polish regulator snubbed the country’s operators in a DVB-H licence issue, awarding the mobile TV permit to infrastructure operator INFO-TV-FM instead. South African regulator ICASA postponed its DVB-H licence issue, apparently until an integrated digital migration plan has been completed. [pp.39,40.]

Vodafone Portugal added multi-player gaming applications to its Vodafone live! portal, although using Bluetooth for local-area connectivity rather than offering true online gaming. Telefónica Spain announced support for Player X’s 100% Mobile gaming portal, following its launch with O2 UK. [pp.41,42.]

Orange UK announced an m-commerce partnership with Barclaycard, which will see the launch of co-branded products and services. Belgacom took a 40%-stake in m-commerce-enabler Tunz, forming the centrepiece of its m-commerce strategy. Nokia made an investment in Obopay. [pp.43,45.]

Belgian operator BASE announced a partnership with broadcaster RTL, to offer content targeting the country’s French-speaking community. Nokia said it is not planning to offer a full-scale video content service through Ovi, as Samsung Mobile announced a movie store. [pp.47.]

Vodafone Group announced availability of DRM-free content through its music store, with three of the “big-four” record labels participating; existing customers can upgrade tracks free-of-charge. There was speculation that Nokia is to launch Comes With Music in the USA, although this may have been based on optimism following the launch of Nokia’s 5800 XpressMusic in the country. [pp.48,49.]

MARKETS AND TRENDS: Several smartphone sector analysts noted slowed market growth during the fourth quarter of 2008, with a weak 2009 forecast, before a bounce back predicted for 2010. [pp.5859,5961.]

Orange UK trumpeted strong growth in multimedia take-up, and noted that services are frequently being used in the home — in preference to alternative multimedia service channels. Mobile commerce-enabler Bango said that the US had displaced the UK as the largest generator of mobile internet traffic. [pp.62,63.]

Juniper Research opined that the recession could cause a 7%-drop in mobile entertainment revenue, as users adjust to having reduced discretionary spend for devices and services. It was noted that, in 2008, developing markets drove mobile games growth. [pp.63,64.]

EXTRACT

ADVERTISING

US operators align with MMA for best practices

The Mobile Marketing Association (MMA) said that the US’s big-four operators — AT&T, Sprint, T-Mobile USA, and Verizon Wireless — have agreed to align their mobile marketing guidelines with the MMA’s best practices.

The four will incorporate their individual mobile marketing guidelines and codes of conduct — known as “carrier playbooks” — into a unified document, to be maintained by the MMA. This is said to enable operational efficiencies “upward of $200m annually”.

Benefits of the joint effort are said to include: a consistent consumer experience including standardised consumer disclosures; enhanced efficiencies for short-code programmes; accelerated time-to-market for campaigns; more consistent monitoring programmes and audit results; and reduced operational costs across the ecosystem.

In addition to the operators, there was apparently “substantial help in securing this agreement from the major aggregators, brands, and content owners”, with Limbo, Neustar, Thumbplay, and VeriSign playing “critical roles” in the process.

The MMA’s Consumer Best Practices Committee will review the first draft of the integrated document in early-April 2009. The document will be finalised and released by the end of June 2009.

[Further reference: MMA brokers industry’s first cross-carrier best practices with Verizon Wireless, AT&T, Sprint, and T-Mobile USA — Mobile Marketing Association, 27 March 2009.]

UMTS Forum publishes Mobile TV Advertising paper

The UMTS Forum published a white paper detailing the mobile television advertising market, stating that this “presents an obvious growth area for network operators and advertisers, thanks to obvious parallels with the broadcast television media industry”.

However, it also noted that success depends on “several critical success factors”, including: the need for standardised formats, to enable brand owners to create advertising-driven television content “with confidence and at low cost”; support for transparent measurement tools with independent auditing to quantify returns on investment; accurate subscriber profiling to enable personalised, relevant campaigns; the creation of clear business models and a viable ecosystem; and self-regulation, to “build industry confidence and secure buy-in from advertisers, operators, and viewers as well as other stakeholders”.

Mobile television is said to offer “great flexibility as an advertising platform”, with the ability to insert marketing material directly into a content stream, before, during, or after the main programme. Material can also be displayed as banners within the handset media player application or electronic service guide, used as “gap fillers” during service breaks, or as an infill during “channel zapping”.

The Forum noted that mobile advertising to date has largely been confined to SMS messaging and off-portal browsing, with the “additional dimension of interactivity allowing customers to respond directly to campaigns by clicking-through links and on-screen banners”.

” Mobile TV offers a compelling new medium for advertisers to connect with their target audiences. Success, however, depends on operators working hand-in-hand with the media industry and other actors to maximise potential revenues and reduce barriers to market. With clear interoperability, effective self-regulation, and a fertile ecosystem, advertisers will be able to reach mobile subscribers cost effectively across multiple networks, platforms and devices to benefit from global economies of scale and maximise their returns. “
— Bosco Fernandes, Chair of the Mobile TV Working Group at the UMTS Forum.

[Further reference: Making money from Mobile TV advertising — UMTS Forum, 4 March 2009.]

Vodafone UK axes mobile advertising head

It was reported that Vodafone UK had made its Head of Mobile Advertising role redundant, parting company with incumbent Shan Henderson, with his responsibilities passed across to Erik de Kroon, Head of Marketing for Internet Discovery at Vodafone Group.

While it was suggested that Vodafone is “keen to take advantage of an increasing number of global ad campaigns”, it is not too much of a leap to assume that the operator is not seeing the UK mobile advertising market taking off at the pace expected. The assertion that the company is looking to “remain as lean as possible” indeed indicates that cost was a consideration.

Apparently, Henderson has been responsible for a number of initiatives, including developing Vodafone’s relationship and mobile advertising sales partnership with Yahoo!, and representing Vodafone in its work with the GSM Association, the Internet Advertising Bureau, and the Mobile Marketing Association.

Separately, it was suggested that Vodafone UK is to end its mobile advertising relationship with Yahoo!, with the contract not set to be renewed when it expires in the near future. New Media Age said that Vodafone is considering a deal with a new sales partner, although no official proposal requests have been distributed. Interestingly, it was suggested that Vodafone Group is set to partner with Yahoo! for mobile search in Europe, displacing Google (see separate report).

[Further reference: Vodafone UK makes head of mobile advertising role redundantNew Media Age, 24 March 2009; Yahoo! ad deal at risk as Vodafone rethinks strategyNew Media Age, 25 March 2009.]

Orange set to offer UK mobile ad services for publishers

It was reported that Orange UK is set to offer publishers services to “help drive mobile advertising”, although it is believed that it will stop short of rolling out a full mobile advertising network.

According to reports originating from a New Media Age article, Orange could offer its partners “free data, location-based information, billing, and ad services”.

It was also noted that Orange has replaced its current advertising-serving technology, from Microsoft’s ScreenTonic arm, signing a deal during 2008 with Ad Infuse for a platform supporting a range of advertising formats.

[Further reference: UK operator Orange to offer mobile ad sales for publishersmocoNews.net, 25 February 2009.]

TABLE OF CONTENTS

2 Smart devices

2 Acer
2 Acer open to other platforms; Android suggested
3 Apple
3 Apple previews iPhone software update
4 Comment
5 More hardware rumours
5 ASUS
5 ASUS P835
5 ASUS debuts high-end WM smartphone
6 China Unicom
6 Unicom posts Dream and iPhone specs
7 Esmertec
7 Dell
7 Dell smartphone plans fail to impress operators — report
7 “Small-screen devices”
7 Comment
8 Handheld Europe
8 HP
9 HTC
9 HTC planning three Android devices in 2009 — report
10 Dual-mode HTC WM handhelds mooted; 1GHz in the mix
10 China Mobile’s HTC Android device rumours refreshed
11 HTC Snap (S522)
11 Hyundai Mobile
11 HTC unveils Snap QWERTY smartphone
12 Intrinsyc Software International
12 i-mate
12 Kogan
12 HTC faces German device sales ban following lawsuit
12 Hero may follow G1 and Magic; Orange partner
13 LG Electronics
13 LG Electronics Versa
13 LG denies Android device rumours
13 LG looking to Compal for WM device manufacture
14 MontaVista Software
14 Microsoft
14 Ballmer tags WM6.5 “not the full release we wanted”
14 WM6.5 interface tweaked ahead of launch
15 Microsoft details WM app store plans
16 Microsoft trumpets partner support
17 IE Mobile 6 support added to WM6.1, but no upgrades
17 Mio Technology
17 Mio unveils WM GPS smartphone
18 Motorola
18 Motorola MC55 EDA
18 Dual-mode MOTO Q update again mooted
18 Nokia
18 US 5800 launch encounters teething troubles
19 Nokia 5730 XpressMusic
19 Nokia 5730 XpressMusic
19 Mid-tier QWERTY Symbian OS device joins music line
19 Nokia cuts jobs in former Symbian, devices R&D
19 Device manufacture partnerships ended
20 AT&T adds E71 to device portfolio
20 Nokia linked with 4G device for Verizon Wireless
20 O2
21 Optus
21 Orange
21 Orange set for six-handset Android line in 2009
21 Palm
21 Palm announces another poor quarter
22 Comment
22 New accounting model for Pre
22 Peek
23 Qualcomm
23 Palm Pre global launch partners mooted
24 Palm Treo Pro
24 Anticipated CDMA Treo Pro confirmed
25 Palm device delays rumoured; details unclear
25 Research In Motion
25 BlackBerry glitches dog Japanese Bold launch
26 BlackBerry Niagara speculation hots up
26 BlackBerry App World opens for business
27 Samsung
27 Samsung Impression
27 Developer details
27 Samsung WM/FLO device mooted
28 Samsung Propel Pro
28 AT&T reveals new WM Samsung smartphone
28 Sony Ericsson
28 Sony Ericsson issues Q1 results warning
29 Sony apparently in talks to fund SE buyout
30 Sony Ericsson kicks off Korean business with Xperia X1
31 Symbian OS
31 Symbian Foundation plans for twice-yearly releases
31 Device upgrade plans
32 Yuhuatel
32 ZTE
32 Verizon Wireless
32 Verizon Wireless calls for device OS rationalisation

34 Mobile value-added services

34 Advertising
34 US operators align with MMA for best practices
35 UMTS Forum publishes Mobile TV Advertising paper
36 Vodafone UK axes mobile advertising head
36 Orange set to offer UK mobile ad services for publishers
37 Applications
37 Verizon joins China Mobile, Vodafone software group
37 Revamped Verizon app store launch mooted
38 End of the line reported for MOSH
38 UK Android Market gains paid-for app support
39 Opera targeting US operators with device browser
39 Broadcast
39 Polish regulator snubs operators in DVB-H licence issue
40 Data services
40 SoftBank reaching capacity ceiling in built-up areas — report
40 South African regulator delays mobile TV licensing
40 Sprint looking to consumer devices to drive data use
41 Enterprise
41 Vodafone and Microsoft partner for services play
41 Games
41 Vodafone Portugal debuts multi-player games
42 Location-based services
42 Telefónica supporting Player X games portal
42 Nokia claims robust growth for N-Gage
43 M-commerce
43 Orange and Barclaycard form UK m-commerce alliance
43 Belgacom takes stake in mobile payments player
44 m-commerce strategy
44 Telenor enables devices to provide m-commerce ID
45 Messaging
45 Nokia invests in mobile payment player Obopay
45 Vodafone Portugal launches Nokia Messaging
46 T-Mobile UK trumpets consumer mobile email services
46 Vodafone Greece debuts business mobile office service
47 Multimedia
47 BASE inks alliance with RTL
47 Nokia not planning full-scale Ovi video service
48 Music
48 Vodafone music store ditches DRM
49 Speculation over Nokia’s US Comes With Music service
50 Portals
50 Vodafone mulling Google-to-Yahoo! switch
50 Comment
51 China Mobile set to renew Google portal deal
51 Zain inks pan-MEA entertainment partnership
52 Czech internet player trumpets Vodafone traffic
52 Azercell trumpets idle-screen content ARPU boost
52 Page Plus launches BREW content services
53 Social networking
53 Vodafone UK announces Twitter partnership
53 T-Mobile partners with German social-networking player
54 MOKO.mobi inks Reliance social-networking partnership
54 O2 UK notes businesses turning to Twitter
55 Voice services
55 Nokia heading for clash with operators over Skype app
56 Video services
56 Skype released for iPhone; VoIP limited to Wi-Fi
56 BlackBerry Skype release also slated
57 Operator content deals
57 Operator technology deals

58 Markets and Trends

58 Smart devices
58 Smartphone market slows into Q4 2008
59 Worldwide smartphone shipments, Q4 2008
59 Worldwide smartphone shipments, FY 2008
59 Smartphone growth strong in Q4, but forecast weaker
59 Q4 Western European smartphone market
60 Western European smartphone shipments, Q4 2008
61 Weaker performance anticipated in 2009
61 Worldwide mobile phone market growth, 2008-2010
61 Smartphones gaining US device market share
62 Mobile VAS
62 Orange trumpets multimedia service take-up
63 People
63 Recession could cause 7%-drop in entertainment spend
63 US takes top-spot for mobile internet browsing
64 Non NFC m-commerce to total $1.6bn in 2009
64 Developing markets driving mobile games sales
65 m-banking user base close to one billion by 2014

66 Index

INDEX

SYMBOLS
3, 29, 53, 55, 56
– Australia, 57
– Hong Kong, 53
– UK, 29
2009 Mobile World Congress, 20
A
ABI Research, 62, 64
Acer, 2, 8, 13
– E-TEN, 8
Acision, 57
Activision Blizzard, 38
Ad Infuse, 36
Adobe Systems, 3
Aicent, 57
Alltel Wireless, US, 24
Ambient Corporation, 41
America Movil, 54
ANCEL, Uruguay, 12
Apple, 2, 3, 4, 5, 6, 14, 15, 22, 27, 31, 56, 58, 59, 60, 64
– iPhone, 3, 4, 5, 6, 14, 15, 22, 31, 32, 40, 54, 55, 56, 59, 60, 64
– iPod, 3, 56
– iTunes, 4, 6, 15, 27
ASUS, 5, 11
– P835, 5, 11
AT&T, 18, 20, 25, 27, 28, 34, 41, 45, 57
Avea Turkey, 57
Azercell, Azerbaijan, 52, 57
B
Bango, 63
Barclaycard, 43
BASE, Belgium, 47
Belgacom, 43, 44
Bell Mobility, 24
Berg Insight, 65
Bharti Airtel, India, 25
Broadcom, 23
BSNL, India, 25
BYD Electronic, 19
C
CBS, 57
Celltick, 52, 57
Certicom, 25
Chi Mei Communication Systems, 21, 25
China Mobile, 6, 9, 10, 37, 51
– Monternet, 51
China Unicom, 6
Coca-Cola, 44
Compal Communications, 13, 25
CTIA, US, 16
D
Dell, 7, 8
– Axim, 7
DnB NOR, 44
du, UAE, 43
E
eBay, 64
– PayPal, 27
Elcoteq, 19
Electronic Arts, 16
– EA Mobile, 16
Elevation Partners, 21
Eme Zrt, Hungary, 43
EMI, 48
EMOBILE, Japan, 40
Ericsson, 28, 29, 30, 47
Esmertec, 7
Etisalat, UAE, 25, 45
F
Facebook, 29, 53, 54
FCC, US, 27
Foxconn International, 19
– Chi Mei Communication Systems, 21, 25
France Telecom
– Orange, 9, 11, 12, 21, 25, 36, 43, 55, 62
Frost & Sullivan, 42
G
Ganatek, 57
Garmin International, 40
Gartner, 58, 59
Google, 3, 8, 21, 36, 46, 50, 51
– Android Market, 10, 27, 38
– Gmail, 45
GSM Association, 36, 37
H
Handheld Europe, 8
Hands-On Mobile, 38
HP, 7, 8, 13
– Ipaq, 7
HTC, 6, 7, 9, 10, 11, 12, 14, 21, 58, 59, 60
– Athena, 10
– Dopod, 10
– Dream, 6, 9, 10, 12, 21
– Excalibur, 11
– Firestone, 10
– G1, 6, 9, 10, 12, 38, 58, 59
– Hero, 9, 12, 21, 38
– Inner Circle, 11
– Jade, 9
– Magic, 9, 10, 12
– S621, 11
– Snap/S522, 11
– Thor, 10
– Touch Diamond2, 9
– TouchFLO, 9
– Touch HD, 59
– Touch Pro2, 9
– Twin, 10
– Whitestone, 10
Huawei Technologies, 21
Hutchison Whampoa, 53
– INQ Mobile, 53
Hyundai Mobile, 11
I
ICASA, South Africa, 40
IDC, 59, 60, 61
i-mate, 12
INFO-TV-FM, 39
INQ Mobile, 53
– INQ1, 53
Intel, 14
Internet Advertising Bureau, UK, 36
Intersport, 57
Intrinsyc Software International, 12
IPCcom, 12
iSuppli, 19
ITT, 58
J
Jabil Circuit, 19
Juniper Research, 63, 64
K
Kaufman Brothers, 7
Kodak, 40
Kogan, 12
– Agora, 12
Korea Fair Trade Commission, 23
KPN, 47
Kyocera Wireless, 58
L
LAOR, Uruguay, 12
LG Electronics, 11, 13, 14, 21, 27, 28, 30, 60
– Arena, 13
– S-Class, 13
– Versa, 13
Limbo, 34
LiMo Foundation, 32
LinkedIn, 54
M
Magna Polonia, 39
MasterCard Worldwide, 43
Microsoft, 2, 5, 8, 13, 14, 15, 16, 17, 24, 36, 41, 46, 50, 53
– Danger, 53
– Sidekick, 53
– ScreenTonic, 36
– Windows Live, 16, 45, 46
– Windows Mobile, 2, 4, 5, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 18, 22, 24, 25, 27, 28, 30, 31, 32, 45, 46, 53, 58
– Windows Mobile 6.1, 5, 8, 9, 10, 11, 17, 18, 24, 28
– Windows Mobile 6.5, 2, 10, 14, 15, 17
– Windows Mobile 7, 14
Mio Technology, 17
– Explora K70, 17
Mobile Marketing Association, 34, 36
mobilkom, Austria, 56
MOKO.mobi, 54
MontaVista Software, 14
Mosley Music Group, 57
Motorola, 13, 14, 18, 21, 28, 32, 35, 58
– MC55, 18
– MOTOMAGX, 32
– MOTO Q, 18, 35
M-Tel, Bulgaria, 34
MultiChoice, South Africa, 40
Myriad Group, 7
MyScreen, 63
MySpace, 16
N
Namco Networks, 42
NCAA, US, 57
NEC, 57
Netgear, 21
Neustar, 34
News Corp
– MySpace, 16
NFC Academy, 43
Nokia, 2, 7, 12, 18, 19, 20, 21, 28, 35, 38, 42, 45, 46, 47, 49, 55, 58, 59, 60, 63
– 5730 XpressMusic, 19
– 5800 XpressMusic, 18, 49
– Comes With Music, 49
– E71, 20, 59
– E71x, 20
– Mosh, 38
– MOSH, 38
– N97, 55
– N-Gage, 19, 42, 47
– Nokia Maps, 42
– Nokia Messaging, 45
– Nseries, 42, 55, 58
– Ovi, 20, 38, 42, 45, 47
– Ovi Store, 20, 38, 42
– S60, 20, 31
Norwegian Financial Services Association, 44
NPD Group, 61
NTT DoCoMo, 25
Nuance Communications, 35
O
Obopay, 45
OMTP, 37
Open Handset Alliance, 2, 31, 38, 51
– Android, 2, 6, 7, 8, 9, 10, 12, 13, 14, 21, 27, 31, 32, 38, 51, 58
Opera Software, 39
– Opera Mini, 39
Optus, Australia, 21
Oracle, 3
Orange Group, 9, 11, 12, 21, 25, 36, 43, 55, 62
– France, 9, 12, 21
– UK, 25, 36, 43, 55, 62
Out There Media, 34
P
Pacific Magazines, 57
Page Plus Cellular, 52, 57
Palm, 4, 8, 13, 14, 17, 21, 22, 23, 24, 25, 26, 32
– Centro, 22
– Palm Pre, 21, 22, 23, 26
– Treo 500v, 23
– Treo 800w, 24
– Treo Pro, 17, 21, 24
– webOS, 22
Pannon, 43
Peek
– Peek Pronto, 22
Photobucket, 53
Player X, 42, 47
Purple Labs, 7
Q
Qualcomm, 10, 12, 21, 23, 24, 25, 27, 32, 37, 52, 57, 58
– BREW, 32, 37, 52, 57
R
RealNetworks, 48
Regions
– Americas, 23, 24, 28, 54, 63, 65
– Brazil, 56
– Canada, 24, 26
– North America, 18, 28, 64, 65
– Uruguay, 12
– US, 10, 11, 14, 18, 20, 22, 23, 24, 25, 26, 27, 28, 32, 34, 37, 39, 41, 49, 52, 56, 57, 58, 61, 63, 64
– APAC, 30, 65
– Asia Pacific, 30, 65
– Australia, 12, 21, 48, 49, 56, 57
– China, 6, 9, 10, 32, 37, 51, 64
– Hong Kong, 53
– India, 25, 48, 54, 63, 64
– Indonesia, 63
– Japan, 25, 40, 58, 64
– Korea, 23, 30
– New Zealand, 48, 56, 57
– Philippines, 45, 57
– Singapore, 49
– South Korea, 30
– Taiwan, 12
– EMEA
– Africa, 40, 51, 64, 65
– Austria, 48, 56
– Belgium, 43, 47, 48
– Bulgaria, 34, 48
– Czech Republic, 34, 48, 52
– Denmark, 56
– Estonia, 56
– Finland, 35, 56
– France, 9, 21
– Germany, 9, 12, 29, 37, 39, 41, 47, 48, 53, 56
– Greece, 48
– Hungary, 43, 48
– Ireland, 48
– Italy, 10, 48
– Middle East, 51, 65
– Netherlands, 48, 54
– Norway, 44
– Poland, 39, 56
– Portugal, 45, 46, 48, 55, 63
– Romania, 48
– Slovenia, 48
– South Africa, 40, 48, 57, 63
– Spain, 23, 41, 48, 57, 63
– Sweden, 56
– Switzerland, 48
– Turkey, 48, 57
– UAE, 43, 45
– UK, 9, 11, 13, 20, 23, 26, 32, 36, 38, 43, 47, 48, 49, 53, 54, 55, 56, 59, 63, 64
Reliance Communications, India, 25, 54
Research In Motion, 2, 25, 26, 27, 30, 58, 59, 60
– BlackBerry, 11, 14, 25, 26, 27, 30, 32, 37, 45, 53, 54, 56, 57, 58, 59
– BlackBerry 8900, 26
– BlackBerry 9630 (Niagara), 26
– BlackBerry App World, 26, 27
– BlackBerry Bold, 25, 26, 59
– BlackBerry Storm, 25, 26, 37, 57, 59
Rotana Holding Group, 51, 57
RTL, 47
S
Samsung, 14, 21, 27, 28, 30, 47, 58, 59, 60
– B7300, 27
– Impression, 27
– OMNIA, 58, 59, 60
– Propel Pro, 28
– Samsung Movies, 47
– SGH-i637, 27
– TouchWiz, 27
Seznam, 52
Sharp, 58, 59
Skandiabanken, 44
SK Telecom, 30
Skype, 29, 53, 55, 56
SMART, Philippines, 45, 57
SmartSynch, 41
Softbank Mobile, 37, 40
Sony, 29
– Sony Music Entertainment, 48
Sony Ericsson, 21, 28, 29, 30, 47, 59
– Cyber-shot C510, 29
– Xperia, 30, 59
– Xperia X1, 30, 59
Sprint, 22, 24, 26, 34, 40, 42
ST-Ericsson, 29
studiVZ, 53
Sun Cellular, Philippines, 57
Symbian Foundation, 4, 14, 19, 20, 31, 45, 58, 60
– Symbian^2, 31
– Symbian OS, 4, 14, 19, 20, 31, 45, 58, 60
T
Tata Teleservices, 25
Technology
– Android, 2, 6, 7, 8, 9, 10, 12, 13, 14, 21, 27, 31, 32, 38, 51, 58
– BREW, 32, 37, 52, 57
– CMMB, 32
– DMB, 32
– DRM, 48
– DVB-H, 39, 40
– EDGE, 56
– FLO, 27, 57
– GPS, 5, 8, 9, 11, 13, 17, 18, 19, 24, 28, 32, 40, 42, 56, 58, 60
– HSPA, 5, 11, 13, 17, 19, 27
– IM, 46
– IP, 12
– Java, 64
– Linux, 14, 32, 58
– LTE, 20
– NFC, 6, 43, 64
– PTT, 18
– Symbian OS, 4, 14, 19, 20, 31, 45, 58, 60
– TD-SCDMA, 6, 9, 10
– VoIP, 18, 55, 56
– widgets, 37
– Wi-Fi, 3, 5, 8, 11, 13, 17, 18, 19, 20, 24, 26, 27, 28, 32, 40, 55, 56
– Windows Mobile, 2, 4, 5, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 18, 22, 24, 25, 27, 28, 30, 31, 32, 45, 46, 53, 58
Telecom Italia, 10
Telefonica, 23, 42, 63
– O2, 20, 23, 42, 43, 54, 55, 56
– O2 Joggler, 20
– O2 UK, 20, 42, 43, 54, 55, 56
– Spain, 42
Telenor, 44
TeliaSonera, 52, 53
– Finland, 53
Telstra, 57
The Carphone Warehouse, 49
Thumbplay, 34
T-Mobile International, 9, 10, 11, 12, 23, 32, 34, 38, 42, 43, 46, 53, 56, 58, 59
– Czech Republic, 34
– Dash, 11
– G1, 6, 9, 10, 12, 38, 58, 59
– Germany, 53, 56
– Hungary, 43
– Instant Email, 46
– Sidekick, 53
– UK, 9, 32, 38, 46
– USA, 10, 11, 34, 53
– Vairy Touch, 32
Tunz, 43, 44
Twitter, 53, 54
U
UKE, Poland, 39
UMTS Forum, 35
Universal Music, 48
V
Velti, 57
VeriSign, 25, 34
Verizon Wireless, 10, 13, 20, 24, 26, 32, 34, 35, 37, 41, 45, 57, 58
– Get It Now, 37
– V CAST, 57
– Visual Voice Mail, 55
Virgin Mobile, 40
– USA, 40
Visa International, 43
VISTO, 46
– Good Technology, 46
Vivendi Universal
– Universal Music, 48
Vodafone Group, 9, 10, 12, 23, 25, 36, 37, 39, 40, 41, 43, 45, 46, 48, 50, 52, 53, 54, 55, 57, 63
– Czech Republic, 52
– Germany, 9, 37, 41, 48
– Greece, 46
– Hungary, 43
– India, 25
– Japan, 40
– Magic, 9, 10, 12
– Netherlands, 54
– New Zealand, 57
– otello, 37
– Portugal, 41, 45, 46, 55
– UK, 36, 50, 53
– Vodafone live!, 41, 52
– Vodafone Music Manager, 48
– Wayfinder Systems, 63
– ZYB, 63
W
Warner Bros
– Warner Music, 48
Y
Yahoo!, 3, 36, 45, 50, 63
Yuhuatel TelTech, 32
Z
Zain, 51, 57
– Zain Create, 51
ZTE, 32