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Market Mettle Launches KnowTelefónica, a New Practice with a Unique Focus on Telefónica Group

7 February 2008

LONDON, UK–February 8, 2008–Market Mettle, established publisher of customer strategy and market insight reports for the telecoms industry, today announced the launch of its KnowTelefónica practice. The practice will offer a unique focus on Telefónica Group, building on the industry-respected briefing service, Telefónicawatch.

KnowTelefónica kicks off with The Telefónica Report — Strategy and Outlook 2008-2011, available March 2008. This classic report, developed with leading telecoms analyst Alan Goode, will offer a thorough review of Telefónica today, allied with analysis and insight into short- and medium-term strategy. The Telefónica Report will be invaluable for any organisation wanting to understand Spain’s global telco giant.

KnowTelefónica provides its clients with answers to questions like:

– Who is making the big decisions, and what is the strategic and political thinking behind them?

– Are competitive battles in South America driving acquisition strategy in Europe?

– Could innovative partnering on a local scale be the key to securing global accounts?

– Can this $150bn group successfully manage the integration of major acquisitions and the accompanying mammoth debt in the current rocky financial environment?

Members of the KnowTelefónica practice will be attending Barcelona’s Mobile World Congress, February 2008. Contact us to set up a meeting, interview, or raise questions.

**** Notes to editors

** KNOWTELEFÓNICA is Market Mettle’s new research and insight practice, building on the success of Telefónicawatch. Clients include: customer account teams; telecoms and internet players; market intelligence and strategic functions; and other stakeholders with a significant financial or public service interest, e.g. financial and government institutions.

** THE TELEFÓNICA REPORT — STRATEGY AND OUTLOOK 2008-11 will be published in March 2008. The scope of research and depth of insight, combined with the talents of noted principal analyst Alan Goode and the respected Telefónicawatch team, makes it unique. Highlights include: full coverage of divisions; Power and Vendor Maps; Competitor Landscape; Key Account Director Insight; Strategic Outlook; Operational and Financial Performance; Networks and Services Summary; and Guide to Associates, Investments and Partners. Discounts are available for ‘early-bird’ orders. Further information at www.telefonicareport.com.

** TELEFÓNICAWATCH — a briefing programme delivering 10-12 reports a year. It provides comprehensive tracking and insight into Telefónica Group’s global activities, including España, O2 Europe, Latinoamérica, and Movistar.

** MARKET METTLE produces briefings and reports for the mobile industry, including Vodafonewatch (Vodafone), BTwatch (BT Group), Mobile Serviceswatch, and Smart Devicewatch. We are based in the Thames Valley, at the hub of the UK’s mobile industry.

KEYWORDS: Telefónica O2 Movistar Vodafone BT

Contacts

Market Mettle Ltd
Tim Lamb, +44-(0)20-7083-0053
Client Director
tim.lamb@marketmettle.com
www.marketmettle.com

Written by AB · Filed Under KnowMarketMettle 

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