Access premium intelligence and knowledge encompassing the BT Group.

BTwatch is a monthly, comprehensive intelligence and insight report service delivered to licensees, providing a detailed account of what is happening across the whole of BT Group. The Insight Reports cover all of BT’s operations domestically and internationally, monitoring vital product innovation, transformation strategy, key supplier and regulatory relationships, and other developments that provide a comprehensive understanding of what makes the telco tick.

BTwatch offers essential commercial analysis for businesses that want to enhance their vendor-supplier relationship, take informed strategic decisions, and uncover new partnership opportunities to keep ahead of the game. We supply intelligence services that inform our B2B clients about what’s happening in and around their largest and most important customer accounts.

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What is covered?

BTwatch is unique in its approach of covering every facet of the BT Group ecosystem, blending commercial, operational and financial developments to provide a clear perspective of the Group’s current situation and future aspirations, while also putting today’s headline news in a balanced, long term context. BTwatch gives its users:

  • Impartial perspective — the facts, uninfluenced by PR spin, media preconception or any other agenda, contextualised to illustrate BT’s place on the global communications industry landscape.
  • Reliable and authentic insights — taking a clear-eyed view of the threats and expectations surrounding BT in a rapidly evolving sector, to identify developments and opportunities that may impact suppliers’ current and future business relationships with the dominant UK telco.
  • Encapsulation of opportunities, threats, strategy, innovations, and other intelligence and analysis relevant to BT.
  • Expert opinion — the core team has been tracking BT for over a decade, through multiple leadership and strategy changes and restructures, providing proven ability to be the first to call BT’s long-game and delivering sound insight to cut through short-term sound bites.

How do we do it?

Our Watch services are unique in both approach and output, with no other available resource getting remotely close to covering all key aspects of BT Group’s ecosystem in single digestible reports.

Market Mettle’s BTwatch commercial analyst team finds, captures, filters, interprets and communicates everything of note that is happening inside and around BT, mapped against the Group’s position, operations, marketing and strategic goals.

In a rapidly evolving and interconnected communications sector, cutting through the hype to understand what really matters takes time. BTwatch provides a 360-view on the inner workings of BT that is trusted, reliable and actionable; freeing up your time and resources to focus on building a strategic account relationship that can provide a truly competitive edge.

Organisation Structure

Disruption and Innovation

Vendor Relationships

Strategic Alliances

Commercial Activity

People Movements

Competitive Environments

Financial Performance

Group Functions

Technology Development

Mergers and Acquisitions

Operations and Regulations

Who uses our services?

Top execs, major account teams, key competitors, the telcos themselves…

Our reports are a must-have for anyone strategically engaged with BT, whether from supplier, internal or competitive standpoint. They deliver value to people with a stake in BT’s future.

The service is popular with:

  • Thousands of end-users within BT itself — right up to CxO and board levels.
  • BT Group’s biggest, incumbent suppliers.
  • Challenger businesses and account managers looking to open and build lasting relationships with BT.

BTwatch is essential reading for individuals, teams and organisations looking to create, maintain, develop, and extend long-term relationships with clients across BT Group.

For a taster of what is included in the full BTwatch premium monthly reports, sign up for our free high-value monthly email executive briefs and updates.

I find BT watch significantly valuable in informing me and my team of the insights of BT as an organisation. BT is a large organisation, with varied units with their own strategy and market events affecting individual units in a different way. The Market Mettle team does a great job in researching individual units, their approach, strategy, financial outlook and impact of market trends and events affecting BT, then encapsulating these in an overall report and providing a reasonably good level of input on a regular basis. It has been an essential tool in the past for us keeping us informed, as BT has been a strategic account of Mastek.

Director – Strategic Partnerships, Mastek

Frequently Asked Questions

How many reports are released per year?

Twelve monthly reports per year, with double issues typically in January/February and August/September that each count as two reports.

How will I receive the reports?

Once your registration is processed, you will receive your own personal copy of each report, direct to your inbox.

What is the pricing policy?

Pricing varies depending on your account team size. Standard licences costs £5,000 annually for a medium-size team. More details can be viewed here

Do I need to buy individual licenses for all team members?

No. If you register as an account team, you require only one licence. We offer unlimited user access within an account team.

How do I add team members to receive the reports?

When setting up your account we will ask for a list of all users who require access. You can also add more users later, just get in touch with your key contact.

Sample content from BTwatch