Market Mettle Launches KnowTelefónica, a New Practice with a Unique Focus on Telefónica Group

February 7, 2008

LONDON, UK–February 8, 2008–Market Mettle, established publisher of customer strategy and market insight reports for the telecoms industry, today announced the launch of its KnowTelefónica practice. The practice will offer a unique focus on Telefónica Group, building on the industry-respected briefing service, Telefónicawatch.

KnowTelefónica kicks off with The Telefónica Report — Strategy and Outlook 2008-2011, available March 2008. This classic report, developed with leading telecoms analyst Alan Goode, will offer a thorough review of Telefónica today, allied with analysis and insight into short- and medium-term strategy. The Telefónica Report will be invaluable for any organisation wanting to understand Spain’s global telco giant.

Read more